Add a Personal Touch to Your Brand Through Influencer Marketing

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all InfluencerMarketingpurchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day.Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day.
Moving beyond family and friends, influencer marketing has weaved its way into a highly sought out form of personal recommendation. To demonstrate this, 40% of Twitter users made a direct purchase because of an influencer’s tweet.
Influencer marketing is word-of-mouth for the digital age. Your company can use people with massive online followings to advertise your products on social media. Here’s a breakdown of influencer marketing and where to start.
What’s an influencer?
A social media influence is someone who leads in a specific niche and can use their following to market products of companies who share the same customer profile as their followers.
There are different types of influencers and more than one might work for your company. Understanding how these types of influencers attract a certain type of customer will help you choose which one is best for your brand.

  • Celebrities
  • Bloggers
  • Micro-influencers

Celebrities are the most popular choice when it comes to endorsements. Major celebrities promote different products that are gifted to them or things they truly love or Instagram or Twitter. Some celebrities eventually go on to become official partners of a brand to create limited edition products and collections.
Influencers don’t always have to have a big name. Bloggers are a good choice for an influencer because depending on their field, they may have established a level of authority and expertise. Bloggers with strong followings in health, fashion, or technology have potential to spike an increase in sales with just one promotional post.
Micro-influencers have become extremely popular over Instagram. These people aren’t necessarily famous; they just happen to have many followers interested in a specific topic or product to make them a potential partner for a brand.
You may have seen micro-influencers with followers in the hundred-thousand’s promoting herbal fit teas, nutritional supplements, or clothing brands.

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How do I find an influencer?
A large social media can be compelling enough to sign someone as an influencer for your brand. Don’t be so quick to send them your products just yet.
Ask yourself the following questions when considering a potential social media influencer:

  • Who are you trying to influence?
  • Who do your target customers trust?

An ideal influencer for your brand will need to be relevant to your brand. Remember that they will be sharing your company’s content and developing a following based on the market you want to target.
Resonance amongst your audience is another important quality for your influencer to possess. The potential level of engagement that a person can create with your target audience is incredibly valuable to your brand.
The benefits of influencer marketing
With the right influencer, you can reach a very specific audience that is ideal for the product you’re selling. By finding an influencer who shares the same interests as your product, you can assume their followers are the same.
A good influencer will be selective in what they choose to promote by rejecting those products they feel their audiences won’t gravitate towards.
Influencers want to get something out of your partnership. By creating content that is relatable, engaging, and sharable, influencers are gaining just as much exposure as your product.
With this motivation, the potential to go viral in comparison to a paid ad is much more likely. Organic buzz from these instances is a great way to increase your follower count and build up your email and targeting lists.
Even when a social media post is clearly marked as sponsored content, an influencer provides authenticity to your brand. An influencer that makes your product relatable by weaving their own story into it will receive a genuine response from followers. 70% of consumer’s value online opinions even if they don’t know the person. Influencers offer a tangible, human aspect to your brand that people can connect with.
Influencer marketing is only increasing in market share. While there are many benefits to incorporating influencers into your marketing strategy, take care to choose a person who embodies your brand and can reach your ideal audience.

The first step to utilizing any social media outlets is to master them one at a time. Since Facebook is the most popular and widely used, I always recommend starting there with a large audience. To discover how to best use this marketing strategy, CLICK HERE to Learn more.

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P.S.S. Looking for Free Valuable information on Starting or Growing Your Home Business? Attend a 2 hour IM Freedom Workshop in your area for a one on one introduction to an amazing home business opportunity, Click Here for a location near you!

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!

How Online Reviews Impact Your Business

Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business. Unfortunately, bad news tends to travel so much faster than good news and in this information age, the speed of travel is multiplied significantly. The fact is, that many people rely on these reviews and weight them as heavily as they would a personal recommendation, and for this reason, popular opinion can either drive traffic to your business or drive traffic away from it. Online reviews have proven to contribute a major Impact Your Business as well.Online Reviews

Regardless of the outcome of the online review, this feature is a good vital addition for your website’s interface because potential clients rely on the opinion of others more heavily than you may realize. From choosing vacation spots, to going out to eat, to simply purchasing clothing, people want to know and need to know, as well as have the added security of feeling free to go ahead and engage a business for products and or services, even if the reviews are from people they don’t personally know.

With this comes the responsibility for the business owners and operators to ensure that all involved will function in a manner that is representative of the company’s image and that a high level of professionalism is maintained.

What Positive Reviews Can Do For You

The more positive reviews that site visitors see, the greater the chances are that they will engage your business in a positive way. Even if your products or services may not be among the cheapest of their options, having numerous positive reviews increases your credibility with them, and, as a result, their trust as well. This will in turn lead to greater profit margins and even recommendations to others based on the experiences of satisfied clients.

What Negative Reviews Can Do

If a business has no reviews or too many negative reviews, these two situations may translate into a similar result–loss of business. Potential clients are hesitant to conduct business with companies for whom they cannot establish credibility or which have a perceived lack of credibility based on unfavorable reviews. This is why a high level of professionalism is important, because as many as three bad reviews can be highly damaging to a company’s reputation, the effects of which can be lasting.

What You Can Do To Ensure Favorable Reviews

Deal honestly with business prospects by representing your products and services as they are.

Provide excellent customer service interactions, by training staff (if any) and ensuring that your business standards are being maintained.

Encourage authentic user reviews rather than purchasing fabricated reviews from non-users. These have proven to be detrimental to sales as potential customers also read reviews in a bid to determine authenticity. 

 To really convert positive customer reviews into revenue for your business, you must actively be interested in excellence in this area, as a business owner/operator. Negative reviews may even be an opportunity for you to demonstrate good customer service by the way you address your clients’ grouses. You therefore need not be disheartened if this ever happens—it does not necessarily mean the death of your business.

There is so much more you can do to ensure the success of you business. For access to a wealth of information on how make use of the plethora of tools and methods to market your business via the internet, my done-for-you system will open the door to strategies and advice that you can channel into your business to watch it blossom into the successful venture you would like it to be.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special Gift.

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!