[Video] Network Marketer VS Internet Marketer

Have you every wondered what is the difference between a Network Marketer vs Internet Marketer? I have been asked this question many times, so I wanted to give some clarity to these terms. There clearly are two different business models used to define each type of marketer. One big difference can be the compensation plans which may vary different.

 

Internet Marketing

An Internet Marketer’s success is based primarily on YOUR personal productivity, possibly with the help of outsourcing tasks or employing a team if your organization is large enough. Internet Marketing is online marketing (often used in offline settings as well, person to person) using websites, email, advertisements, videos, and blogs and Social media outlets. With the internet exploding today, Imagine being able to reach millions of potential customers in a day!

Each marketer has their own style, personality, passions and marketing strategies. Most have a main goal to help others solve a problem. Internet marketing is a developing field that keeps marketers on their feet and consumers looking for the best deals. Now that we do so much online, it’s very easy for marketers to learn not only what consumers want, but how and when they want it. Most training can be delivered digitally with instant access through the ease of the internet. Training and coaching can easily be delivered through webinars and Skype calls.

Network Marketing

Network Marketers work primarily with one, maybe more, network companies, promoting and selling the companies product line. The marketer may be provided with marketing materials, so guidance on how to sell their products and may be required to follow the marketing strategies defined by the company. The marketer must also possess skill-sets such as prospecting, 3 way calls, home meetings, one-on-one presentations, telephone follow up, closing and many other team building activities. Many of these products are great and solve problems for people, from weight loss, skin care, travel plans and so much more.

As a result of this brief overview, it is my opinion that Branding yourself as an expect in some of these marketing strategies is a sure road to success. By being a Branded authority comes respect and credibility from your followers. You are in control of your own production and profitability. There is so much more involved and can be discussed at another time. The options are limitless. Your hard work provides for you as long as you put into YOUR business what you expect to get out of it.

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Internet-vs-network

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Donna M Sands, SandsOnlineVentures@gmail.com

How to Create a Lead Magnet to Grow Your Email List

If you’re resting all your marketing ambitions on the hope that first-time visitors will make a purchase, you’re going to have trouble making any money. Only about 1% of visitors are ready to make a purchase during their first visit. On average, you’ll need about 4 or 5 points of contact before getting a sale. Lead Magnet

A lead magnet is designed to help you capture the email address of these visitors so that you can direct them back to your sales funnel. They’re designed for the 99% of prospects that leave your site without making a purchase.

So, if you want to gain these email addresses, you should take the time to create an effective lead magnet.

Research Your Competitor’s Lead Magnets

First, you’ll need to look at your competitor’s lead magnets. Look at the offers that they provide. You shouldn’t copy their offers. But, you can use your research to ensure that you’re offering something original and more appealing than what your competition is offering.

This research will give you a better sense of what your potential buyers want. Use this information as you choose your offer. Generally, these offers will fall into one of these categories:

  • PDF, eBook, or downloadable guide
  •  Video tutorial
  •  Webinars
  •  Discounts or coupons

The medium that you choose for your offer will depend on your market. PDFs and other readable content are useful when you don’t have a tangible product.

So, if you offer digital goods or services, your customers will expect digital offers. Though, downloadable content can be applied to almost any industry.

When creating your offer, the medium is not nearly as important as the actual content. Whether you film a video tutorial or put together a downloadable guide, you need to choose a topic that your potential buyers are interested in.

Researching the Top Concerns of Your Potential Buyers

Researching the top concerns of your potential buyers will help you choose a topic for your lead magnet. People want solutions. They want valuable information. You’ll provide them with the answers or facts that they need.

There are several ways to learn more about the top concerns of your target demographic. You can search forums and communities. Look at the questions that people ask most frequently on these websites.

You can also look at social media comments. This includes comments on both your own social media accounts and the accounts of your competition. Social media is the preferred method of communication for most consumers.

A little bit of keyword research can also help you find a topic. See what keyword phrases are searched for most frequently. Focus on keyword searches related to questions or concerns.

After you’ve researched the top concerns of your potential buyers, you’ll have a topic to discuss. Make this topic the focus of your free content. Then, this content together in a PDF, video, or webinar.

Create a Killer Title and Sub-title

Once you have an offer, the rest is easy. You just need a great title and sub-title. Be specific and keep your title simple. Address the problem or concern that you promise to solve in your free content.

The sub-title follows up on this promise by telling visitors what they’ll find on this page. Make it obvious to your visitors what they’re about to read.

This same tip applies to the rest of your web page. Keep the content simple and direct. You need to stick to the point. The entire goal of the page is to get visitors to sign up to your email list by offering free content. Make sure that they understand exactly what they’re about to sign up for.

A lead magnet is an invaluable tool used for growing your email list. But, there are more steps that you can take. If you’d like more powerful marketing tips, as well as a way to generate conversion-ready internet marketing prospects every month, click here to learn about my amazing home business system. Click Here!

Join the Online Profit Team for FREE. There are lots of Step by Step Training from my friends, Bill and Michelle Pescosolido. Click Here to get Instant Access, then click Join at the top of the page.

Get your Social Media Image pack of 400 proven images and quotes to attract more leads.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special FREE Gift.

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Improving the Lives of Others.

Donna M Sands, SandsOnlineVentures@gmail.com