How and Why Hashtags will help my Online Business?

How and Why Hashtags

How and Why Hashtags will help my Online Business?

Have you ever wondered how and why hashtags are used in the online arena. To be honest, when I first heard all the buzz about hashtags I really did not understand how they worked or how and why hashtags could be so powerful.

Hashtags were first originally used in programming language before becoming widely popular to social media. They can consist of a word or multi-word phrases using the (#) pound sign in front of them. Using the # symbol preceded by a word or phrase can help people search for a specific topic or keyword.

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Using Hashtags have now been adopted to use across several social media platforms, such as Twitter, Facebook and Instagram, Google+, to more effectively categorize content and track targeted content. This helps users to find posts that interest them.

Watch this funny excerpt with Justin Timberlake and Jimmy Fallon over using hashtags, Hilarious! 

How and Why to Use Hashtags in your posts?

Using hashtags in your posts on social media can attract people that are looking for something specific. Check out to see what is trending and would provide more engagement to your post. Generally, you want to use hashtags that are relevant to your topic but this is not always the case.

For example, you may feel emotional about the topic and use a hashtag like #soexcited or #thrilling. Simply put, a hashtag is an easy way for people to categorize, find and join conversations on a particular topic.

  • The How: Find the keywords that will attract readers on the topic and simply place the hash symbol (#) in front of the word or phrase. There is no need to use spaces between the words in a phrase. Often it is difficult to understand the hashtag when several words are all together, so you can capitalize the first word to solve this problem. For example: #ThrowBackThursday.
  • The Why: The internet is literally packed with some many posts all throughout social media, it is difficult to find a particular topic you are interested in reading. When hashtags are placed in a post the user can enter into the search bar using a hashtag and the topic or keyword to find what they are looking for. This helps solve the problem of having to wade through thousands upon thousands of unrelated posts.

Learning how to use hashtags is fundamental to your success on social media engagement. You can create your own hashtag to target the audience you want. For example, if your post is related to babies rather than using #parents, hone in on the target using #newmom.

Be careful not use to many hashtags in your post. According to analysis posts with nine hashtags receive the most engagement. Additionally, don’t create long hashtags with too many words. The idea is to make your tag searchable from any social media site.

[bctt tweet=”Hashtags are a great way to group content and demonstrate up to date trends!” username=”sandsonlinevent”]

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I hope you found this helpful. Feel free to leave a comment, Like and Share.
Donna M Sands,
Donna M Sands
Always Here to Help!

Beginner’s Guide To Facebook Advertising [Webinar]

Beginner’s Guide To Facebook Advertising


Do you struggle putting together Facebook Advertising that gets effective results? The process of choosing the perfect targeted audience, the compelling verbiage that grabs attention and the image can be challenging. Even down right frustrating.

Statistics as of the third quarter of 2018 state there are 1.5 billion active users on Facebook everyday. The perfect reason to create an eye grabbing ad to grow your business fast.

[bctt tweet=”“Make it simple. Make it memorable. Make it inviting to look at” – Leo Burnett” username=”sandsonlinevent”]

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  • Introduction to Facebook Advertising is the essential basics for beginners, including a step by step “paint by numbers” demonstration of how to start using Facebook Ads immediately to achieve your business goals.
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  • Facebook Ad Set Up: A step by step blueprint to the 3 Facebook ads you need to create IF you want to build a profitable business. Watch over the shoulder of my friend Michelle as she sets up each ad and shares with you her fool proof process to creating successful ads.
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>How to create 3 high converting facebook ads so you can get more fans, higher engagement and more leads & sales for your business, in just minutes.
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Always Here to Help!

Donna M Sands,