Double your Email List with Powerful Landing Pages

Powerful Landing Page

An effective landing page is one of the most useful tools in your marketing arsenal. I’ve used them successfully for many years and I always advocate their use to other people. A Powerful Landing Page is where all of your new web traffic is directed. It’s the main focus of your traffic generating efforts and it’s also the first thing your visitors will see.
And contrary to what you might think, the best page for new visitor is probably NOT your homepage. A good landing page will grow your opt-in list while preselling at the same time.

Creating a Webpage

The first step in creating a landing page is choosing the platform. Landing pages have been made using nearly every method imaginable. The trick is to choose one which is easy for you to use while, at the same time, making sure it works on a variety of devices and browsers.

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WordPress is one of the most popular options because it is so easy to use. It has become an industry standard platform and is versatile enough for a variety of uses.

You basically purchase a domain name and web hosting, install WordPress for free, and then install a free or paid WordPress theme (site design). Other options include things like OptimizePress (a fantastic theme for squeeze pages), Drupaal, or even basic HTML if you know how to write code.

Headlines and Sub-Headlines

Search around and you’ll find that headlines are used in all of the most effective landing pages. This is the first bit of text anyone will see. It’s basically the title of your landing page and should grab the visitor’s attention. Sometimes you will only have a few seconds to capture that person’s attention, so the headline needs to be strong.

Sub-headlines can be a great addition when using a lot of text. You can think of these like chapter titles in a book except you’ll be using paragraphs instead of chapters. These are great additions because people might skip over some of the text to get to the information they want. Make these strong, too, but save the most important benefits for the main headline.

Landing Page Layout

The way you design and arrange your landing pages is important. It can be a good idea to look at a few successful examples created by other people. The headline should be right at the top, followed by a bit of sales copy and information about the offer you’re presenting under it.

Images can also help add impact to a landing page. Pictures of the product, as well as stock photos and other inspirational images, can help your visitors connect with your offer. Or, in the same place, you can have a short video that says the same thing. Or both!

At the end (or usually on the right side of the screen) is the call to action which, in this case, is an opt-in form.

Videos vs Text

For a long time, landing pages were all about text. With web based video becoming so popular, however, many marketers are utilizing this state-of-the-art technology.

Videos make presenting information incredibly simple. They require less work on behalf of your visitors and can deliver a large amount of information in a short period of time. Videos are inexpensive to produce and there are a number of ways to have one created for you.

Opt-in Box

The opt-in box is a simple form which allows visitors to submit their email address. They usually do this in exchange for a free gift. This is the main purpose of your landing page. When they fill out the form, their address is added to your opt-in mailing list. You can now keep in touch with these leads and present them with great new offers later on.

Building effective landing pages is a bit of an art, and testing to see what works is more scientific. It can be hard to figure out exactly what works over time. If you’ve tried everything and still aren’t seeing your list explode, then it’s time to discover the secret—Get Fresh Prospects to Talk to TODAY about YOUR Opportunity. Find out how by Clicking Here Now.

Hope you found this helpful! Feel free to contact me should you need assistance building or improving your website. Like, Comment and Share this post.

Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!

 

 

How to Make Your Content Stand Out

The digital world is pretty saturated with content. Digital marketing is the way of the future and every single business, whether they are direct competitors or not competing with each other for digital space. So how do you make your content stand out? content

People have online content flung at them everywhere. From their email inboxes and social media feeds to display ads on their favorite websites, ads and content are everywhere. It’s really easy for your content to get lost in the shuffle. Finding a way to make your content stand out can be challenging and takes creativity.

When you create content, you want people to see it. You have invested a lot of time and money into creating ads, articles, videos and more. The last thing you want is for it to get ignored. Here are four tactics that can help your content stand out and get the attention it deserves.

Establish a solid angle

When you create digital content, you are telling a story with it. Your story needs to be relatable and have a solid angle that can be identified right off the bat.The angle you choose can mean the difference between content that resonates and content that is forgettable. You want to choose something that will stick in people’s minds and get them to remember your brand.

Your angle should connect with your brand. For instance, if you are a personalized gifts company, gift guides for the major holidays are a great angle that will resonate with your readers and help them solve a problem: gift giving.

A few other angle ideas: explain some important research your company has discovered, answer a question on a topic your company is an expert in, and /or tell people why they should care about something.

Delight with your photographs and video

 Images sometimes speak louder than copy. Photos and video can immediately grab someone’s attention and pull them into your content. They tell stories visually that sometimes don’t translate well into copy. Use that to your advantage.

Every single photo or video you choose to upload in your content has to be stunning. You want to elicit an immediate and powerful reaction from the audience. This helps them remember you and engage with your content.

When you are creating videos and photos, consider everything. Look at the lighting, angles, colors, perspectives, shadows, focus, sets, and setting. Each aspect of a photo or video is important, so don’t forget the tiny details.

Use your expertise and your network

 You are an expert in your field and you know other people in your network who have done very impressive things in your field. Use that to create great content.

When you pool the collective expertise of both you and your network to create content, you are delivering value to the people who see it. When you share your expert knowledge and lean on the expert knowledge of others, your content gets better and better.

The people who see your content notice its value. When you show that you are using the added expertise of other people, your customers and new customers notice and your content stands out.

Stay trendy 

While it can sometimes be a drag to stay on trend, it is important for digital marketers to keep their content trendy. Staying up to date on the latest fashion, viral cat video, and buzzwords makes your content more relatable.

When you ignore trends, people notice. What’s more, they care about it. If you are not on trend, people are likely to gloss over your content. You want to stay current so your content stays relevant.

Make sure that you are following Instagram stars and popular culture blogs. Read the newspaper and stay updated on Twitter. All of these things matter when you are creating content that stands out.

Creating great content that stands out can sometimes be a struggle. Want to make it easier? Check out my done-for-you system today.

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Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!