5 Tips For Personal Branding and Marketing

5 Tips For Personal Branding and Marketing

Personal Branding

Do you still battle with getting a laser targeted audience of prospects? You feel you have taken action exactly the way you were told to by your upline. However, you still are not seeing results from your hard work.

I know your pain! I experienced it also. And most marketers have been in the same situation.

There is a solution that can turn things around for you. Personal Branding can make a life-changing difference.

You probably have heard the word “branding” many times if you have been in the marketing industry for some time. It’s become one of the most common subjects in entrepreneurship — and for good reason.

Personal branding is the practice of people marketing themselves and their company as the brand. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.

Think about some of the biggest brands’ public images. McDonald’s, for instance, has built a brand around fast-food convenience, variety of products, quality ingredients and kid-friendly enticing consumers who live a busy lifestyle.

You’ll see examples of those branding factors and everything that McDonald’s, from roadside signage and on television to its social media profiles.

That’s exactly the approach you need to take when creating a personal brand. You might not have roadside signage or run television commercials, but you have to think about how your personal brand is represented when you communicate with your audience online.

Are you getting a clearer picture of how Branding you can help you become a credible authority in your online Presence?

5 Tips to get started:

  • Marketing YOU rather than the company you sell products or services for is in your best interest. Establishing YOU as a Brand helps you become a credible authority. Do you have a vision of who YOU want to be?
  • You must have a daily presence to become an authority that people will follow and look forward to your posts, podcasts, videos, etc. Having a daily routine provides a leveraged connection with your followers.
  • Your biggest obstacle is mindset. Never be in the place where you are convinced you have made it. There is always more to come.
  • Next, celebrate your wins! You don’t have to be an expert, just be the Best YOU.
  • Personal Branding allows YOU to be unique and stand out by taking one idea take makes you different. Add some humor in your posts. Be clear and concise and keep it simple. You will surely dominate.

So how do you get started?

Check out this blog post to help you get started from scratch. By building your Personal Brand, your audience can get to know you, not the company you represent. Most people would rather buy from people that they know, like and trust.

It’s also important to share the benefits of your products or service without mentioning the company name. Plant a seed of curiosity in your prospects mind. This will likely have them reach out to you to find out what you have to offer. Bang, open door!

Become an Instant Authority!

So now that you have your Personal Brand all set up you are ready to become an Instant Authority! By using the Instant Authority Method.

This SIMPLE method will make you become an expert in the eyes of your prospects.

If you’re the type of person who is ready to position yourself as the authority, become the leader in your niche, anchor YOU as the expert, start getting paid what you’re worth, and you’re excited to build your dream business with unlimited leads coming to you, then ‘Instant Authority Method’ was made for you, and your time is NOW! Take Action Today!

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Donna M Sands, SandsOnlineVentures@gmail.com

Donna M Sands
Always Here to Help!

 

How To Use Targeted Ads To Generate Traffic With Facebook

With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur you always have to be thinking about the most effective ways to raise the profitability of your business and this seems to be one of the obvious choices. Using Facebook Manager to create targeted ads to your audience can make a big difference.targeted ads

We’re not just talking about free advertising. Using the free method gives you a much smaller scope of reach than paid advertising would with Facebook. You can choose the frequency and the scope of your campaign, and also determine how to position if your business offering fits in with their advertising models.

How To Do It?

You have the option of promoting your business through posts made on your page, directing users to your website, and Facebook page promotion. What will prove most effective for you, is to have users directed to your website, which shifts the focus from your Facebook page and have prospects looking where the real action takes place. This is what will increase your chances of making an actual sale.

Through Facebook’s platform you’d already have made choices as to the demographic you’re interested in reaching so each visitor is a potential client.  You’re already attracting the kind of traffic you’re looking for.

targeted ads

Develop The Art

You need to bear in mind that Facebook users in most cases are looking to connect with people they know or are seeking out acquaintances. Their primary focus tends not to be on making a purchase. You will find though that pages offering a service tend to do pretty well. You’ll therefore need to consider how to create a catchy ad, which will capture your audience’s attention and urge them to consider giving you more than passing glance.

The ideal approach is not to try to fill an already existing need; ads are full of this. You want to create a demand, which is more likely to get you noticed and followed. Of course the objective is always to move the traffic to your website.

How To Properly Target?

Facebook offers you so many choices in terms of deciding which categories of individuals you want your ads to target. Among the most important categories are location, gender, age and interests.

You really want to zoom in on the matter of the interest of your audience and we’re not just talking about their general interests only. While this may be somewhat helpful in determining what might be appealing to them, the real winner is the specific interests they’ve listed on their profile.

In looking at their specific interests, you also want to take it a step further by researching just how much those interests mean to them. This will allow you to really fine tune your target audience so that your likelihood of traffic generation and ultimately conversion, will increase.

Ad Structure

You also want to give attention to the structure of your ads in order to target properly.  You can use original, purchased or (legally) free images to promote your ad. Choose carefully so that your image will speak to or resonate with your targeted audience.

Use clear and concise text with an easy to read and understand message. This is where you’ll have to find your creative side, or draw on the expertise of someone, paid or otherwise, who can assist you with wording.

If you have a business model that will allow you to make effective use of Facebook’s advertising platform, then learning how to utilize it effectively will help you create targeted ads for the right demographic. Making use of the tips provided and taking the time to get familiar with the ins and outs of the advertising platform, will generate traffic and revenue for your online business.

targeted ads

Facebook ads definitely can make a difference in your business. Start small with a daily budget of $5 or $10. Tweak the image or wording, even run two ads slightly different and watch them daily to see which is performing best.

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P.S.S. Looking for Free Valuable information on Starting or Growing Your Home Business? Attend a 2 hour IM Freedom Workshop in your area for a one on one introduction to an amazing home business opportunity, Click Here for a location near you!

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!