6 keys to marketing a small business

marketing a small business6 keys to marketing a small business

Are you a network marketer, small brick and mortar business and not sure how to market your business? These 6 key keys to marketing a small business can make business POP!

Often I hear small business owners make comments like “my marketing budget is limited,” “I don’t have many marketing and advertising options in my community,” and “I don’t know what I should be doing to market my business.”

Very typical challenges marketing a small businesses, you are not alone. I struggled myself for years, until I finally got it and pulled it all together. And you can too…

Just getting started or need help? Pick up my FREE Complete Guide to Creating a Successful Business on the Net. CLICK HERE>> marketing a small business

Your business may be small, and you may have a limited budget, but that doesn’t mean that there aren’t options out there to market your business effectively and affordably.

Here are six keys to marketing a small business in a small community:

  • Identify your target market

When determining your target market, try avoiding the phrase, “anyone and everyone.” You may do business in a very targeted customers and of course those are the businesses you want eyes on. It’s a common mistake in any business or organization to think that everyone is a potential customer. Why? Because marketing to anyone and everyone just isn’t feasible from a time or cost standpoint. Narrowing your target to those that will truly benefit from your product or service will allow you focus your marketing and maximize your marketing ROI.

  • Develop a strategy

As a small business owner, you are pulled in a million different directions every day. One of the most common complaints I hear from my clients is that they just don’t have time to focus on marketing or business development because they are so caught up in the day to day of running their business. Sound familiar? Developing a clear marketing strategy and plotting out your plan and budget will help you maximize your marketing dollars and your time so you can focus on running your business.

  • Build your brand

Just because you are small, doesn’t mean you shouldn’t think of your business as a brand. Investing in your company’s identity is crucial to creating awareness, building a following, and growing your business. Developing your brand should consist of a professional logo, colors, and typography at a minimum. Additional elements including a tagline, imagery, voice, and personality will assist you in maintaining brand consistency throughout your marketing efforts.

  • Differentiate yourself

It’s rare when a company has zero competition. You may be first to market, but competitors will quickly follow. In a your niche, you may have direct competition, but indirect competitors are likely lurking around the street corner. Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is an excellent way to identify how to differentiate yourself from your competitors and will play a vital role in how you decide to market yourself to your target audience.

  • Engage with your customers

Inviting your customers and potential clients to interact with your business is one of the most important tools in your marketing toolbox. Engagement is not selling. It is developing a relationship and growing loyalty through teaching, being a resource, providing valuable or entertaining content, listening and responding, and sharing your business’s personality. Social media, surveys, videos, and contests are a few of the ways to open your business doors and welcome your customers to become part of your brand.

  • Get Active in your community

Show that you are committed to your community. This can take shape in many ways: sponsoring an event, donating to a local non-profit, teaching in online videos with your expertise. Whatever you decide to do, ensure that it aligns with your mission, vision and values. There can be a lot of need in your niche community and be sure to you Differentiate yourself to establish your brand, authority and respect you deserve.

If you utilize these key elements, you will be well on your way to marketing a small business like a pro.

Conclusion

Remember, diversity is the key to any good marketing strategy. If you aren’t sure what you should be doing to effectively market your business, enlisting the help of a marketing professional might make sense for you. Just like you rely on your accountant to assist you with the financial aspects of your business. A marketing professional can help set you on the right track for marketing your business. They’ll help you explore your options and identify which will be most effective for you. They can help you create a strategy, set a budget, and measure and track your efforts.

Hope you found this helpful…..Don’t forget to pick up your FREE Guide CLICK HERE now!

Feel, free to Like, Comment and Share.

Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!

 

Starting Your New Business

Deciding to start your own new business can sometimes feel like a roller-coaster; overwhelming and scary at times, Born to Winbut for the most part, exhilarating. I suggest buckling up, screaming when it’s appropriate, and throwing your hands in the air. It’s an exciting adventure! Here are a few more steps to help make your business start-up a successful experience.

Get Inspired

No matter if you are selling products or services, all businesses have one thing in common: they start from an idea. You may have dreamed of starting your own business for years, or inspiration may have hit you unexpectedly. Regardless of the source, the first step of starting your own business is coming up with a business idea. What will your Brand be? Yourself? I recommend Branding Yourself, with a Tagline that briefly describes your product, service or dedication to your customers.

Mindset for Your Success

Mindset is so important when first getting started in your new business. You may stumble and fail at some things along the way so with the proper mindset and positive thinking you will be able to go back to the drawing table and tweak a few things to experiment what works best. Failure at anything is learning how to do it right the next time. Here is an excellent resource that can help getting in the right mindset. https://gv964.isrefer.com/go/tpms/livesmart56/

Do Your Research

You’ve identified your big idea, now it’s time to balance it with a little reality. The research you conduct in your small business start-up process will help you figure out if your business idea has potential.

In order for a small business to be successful, it must solve a problem, fulfill a need or offer something the market wants. Some of the questions you should answer in your market research include:

  • Is there a need for your anticipated products/services?
  • Who needs it? Identify your target market.
  • Are there other companies offering similar products/services now?
  • What is the competition like?
  • How will your business fit into the market?

Make a Plan

In order to make your business idea a reality, you need a plan. If you intend to seek financial support from an investor or financial institution, a formal written business plan is a must. Even if you don’t plan to seek financial support, a business plan will help give you clarity about what you want to do and how you plan to do it.

Your business plan should outline business goals and the motivation behind them, as well as your plan for reaching your goals in terms of marketing and funding. In your business plan, you should think relatively long-term – what is your intent?

Plan Your Marketing Budget

Starting a small business doesn’t have to require a lot of money, but it will involve some initial investment. Determine how much to budget for training on how to market your business. This should be an annual budget to continue your training in the online and offline strategies. Here are some areas you may need training and links to the best training to ensure your success include:

You can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business.

Pick and Register Your Business Name

The name of your business plays a big role in almost every aspect of your business, so pick a good one (no pressure!). Make sure you think of all the potential implications as you explore your options. I suggest thinking long and hard about your business name and making sure it makes sense phonetically.

Don’t forget to register your website domain name afterwards!

Consider Where you will Conduct Your Business

Setting up your place of business is important for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location.

You will need to think about your location, equipment, and overall setup, and make sure your business location works for the type of business you will be doing.

Small businesses run most effectively when there are systems in place.

Completing these business start-up activities will help you cover all of the bases and make good decisions so you have success as a small business owner.

And finally…

Buckle up! Starting your own business is an exciting process and you’ve already made the first big step. Congrats!

P.S. Was this Helpful? If you find value in this post, feel free to Like, Comment and Share. If you have interest in changing your life and securing YOUR future, let’s work together.