How and Why Hashtags will help my Online Business?

How and Why Hashtags

How and Why Hashtags will help my Online Business?

Have you ever wondered how and why hashtags are used in the online arena. To be honest, when I first heard all the buzz about hashtags I really did not understand how they worked or how and why hashtags could be so powerful.

Hashtags were first originally used in programming language before becoming widely popular to social media. They can consist of a word or multi-word phrases using the (#) pound sign in front of them. Using the # symbol preceded by a word or phrase can help people search for a specific topic or keyword.

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Using Hashtags have now been adopted to use across several social media platforms, such as Twitter, Facebook and Instagram, Google+, to more effectively categorize content and track targeted content. This helps users to find posts that interest them.

Watch this funny excerpt with Justin Timberlake and Jimmy Fallon over using hashtags, Hilarious! 

How and Why to Use Hashtags in your posts?

Using hashtags in your posts on social media can attract people that are looking for something specific. Check out Hashtags.org to see what is trending and would provide more engagement to your post. Generally, you want to use hashtags that are relevant to your topic but this is not always the case.

For example, you may feel emotional about the topic and use a hashtag like #soexcited or #thrilling. Simply put, a hashtag is an easy way for people to categorize, find and join conversations on a particular topic.

  • The How: Find the keywords that will attract readers on the topic and simply place the hash symbol (#) in front of the word or phrase. There is no need to use spaces between the words in a phrase. Often it is difficult to understand the hashtag when several words are all together, so you can capitalize the first word to solve this problem. For example: #ThrowBackThursday.
  • The Why: The internet is literally packed with some many posts all throughout social media, it is difficult to find a particular topic you are interested in reading. When hashtags are placed in a post the user can enter into the search bar using a hashtag and the topic or keyword to find what they are looking for. This helps solve the problem of having to wade through thousands upon thousands of unrelated posts.

Learning how to use hashtags is fundamental to your success on social media engagement. You can create your own hashtag to target the audience you want. For example, if your post is related to babies rather than using #parents, hone in on the target using #newmom.

Be careful not use to many hashtags in your post. According to analysis posts with nine hashtags receive the most engagement. Additionally, don’t create long hashtags with too many words. The idea is to make your tag searchable from any social media site.

[bctt tweet=”Hashtags are a great way to group content and demonstrate up to date trends!” username=”sandsonlinevent”]

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Donna M Sands, SandsOnlineVentures@gmail.com
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The Most Important 2017 Social Media Trends

Marketers have to constantly stay up on social media trends. As cumbersome and time-consuming as it may be sometimes, social media is an aspect of business that has to be paid attention to if a company wants to be successful.

The landscape of social media is constantly changing. New platforms pop up almost every day and the algorithms of existing platforms usually change just as you have gotten the hang of the first platform. social media

Staying abreast of social media trends can mean that you either have a really successful social media year or a really bad year. Here are the most important trends to look out for in 2017.

Live video content

 Last year, Facebook and Twitter launched their live video content services and about half of all marketers indicated that live video would be a major part of their social media plan in 2017.

In order to make live video work for you, consider which social media platform your customers used the most frequently. The platform where you get the most engagement is where you will have the most success with live video.

When you plan a live stream, make sure that you are streaming content that your audience will care about. Some good examples are big company-wide events where you’re releasing new products or announcing new initiatives, question and answer sessions with your customers or with high-level executives, and/or product demonstrations.

It is important to not haphazardly throw together live video content. Your customers expect top-notch content and you have to deliver that with your live streams as well.

Messaging apps are the new customer service tools

 If you haven’t noticed already, many of your customers reach out to you on social media before they call or email you. Social media and the messaging services attached to social media platforms have quickly become an invaluable customer service tool.

People prefer when they can chat with a customer service representative one on one and don’t have to wait on hold or be bounced around from representative to representative. This personal touch makes a big difference.

Meet your customers where they are. Start to train your customer service representatives in social media. Consider investing in a social media management tool that makes customer service easy. Once you start making this change, your customers will become happier and more responsive to your customer service efforts.

Mobile advertising will become significantly more competitive

Marketing on mobile devices shot up in the last few years. Once people started browsing the web and social media with their phones instead of their laptops or desktops, mobile ads started to become more and more important.

If you were one of the few brands that were early adopters of mobile advertising, good for you! But sadly, there’s some bad news for you in 2017. Mobile advertising is going to get increasingly more competitive as more and more brands start to move from desktop ads to mobile ads.

The mobile ad marketplace is going to get crowded fast and that is going to make it really competitive. Advertisers should be prepared to up the quality of their content and add more money to their mobile ad budget.

While Facebook and Twitter are still going to command a lot of the mobile ad space, Instagram and Snapchat are going to start to become more and more important. People are responding to ads on Instagram faster and better than was anticipated, so Instagram optimized ads are going to be important.

The bottom line with mobile advertising is, companies need to take a hard look at their mobile ad spend and the mobile optimization of their website if they are going to compete. If you don’t have a mobile-optimized site, get on it ASAP as it could take you down this year.

If you want to learn more about social media trends of 2017, take a look at my done-for-you system today.

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Donna M Sands, SandsOnlineVentures@gmail.com

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