5 Social Media Advertising Techniques to Adopt

Online advertising spending has surpassed spending on television advertising. While Pay Per Click advertising is a big chunk of this spending, social media advertising is becoming just as important. There are a variety Advertising Techniques that are very effective in generating more leads that result in sales.

If you’re not already using social media ads to gain new followers or more prospects, then there are a few advertising techniques that you should adopt. Advertising Techniques

Use Ads to Highlight Non-Sales Efforts

You don’t need to use social media ads to direct users to your various landing pages. There’s more that you can do, such as highlighting non-sales efforts. For example, you can use ads to let consumers know about your charitable efforts or upcoming events. Click Here to see a schedule of free events, that will introduce you to building your own Home Business. These events are held worldwide with several locations and times available to meet your schedule

Many of the biggest corporations employ this method, but it can be just as effective for your own personal brand. You’re able to highlight details that allow people to connect with your brand on a personable level.

Use Ads to Encourage Participation

Another option is to use ads to encourage participation. You could use this to learn more about your target market. Learn more about their interests by using an ad to direct visitors to an online poll or survey.

One option that’s been used quite effectively by various brands lately is to simply ask a question in your ad and direct users to comment on a specific post. This spurs conversation, all of which revolves around your brand, helping you gain new followers.

Use Sponsored Posts to Gain New Followers

Most social media networks have their own form of sponsored posts. These are essentially paid ads, in the form of a social media post. This lets you instantly reach more social media users, increasing your chances of gaining followers.

Sponsored posts can be combined with the other techniques. You can use sponsored posts for your online polls or highlight your achievements. The idea is to gain more attention than you might with other forms of paid advertisements. 

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Use Targeted Social Media Advertisements

With any social media ad, you can target specific regions, areas, or demographics. Use this to narrow down the focus of some of your advertisements. Consider a form of niche marketing.

When you target a smaller market, you’re likely to face less competition. You can also alter your ads for different regions. This easiest with Facebook targeted ads. Need help with Facebook Ad creation? I highly recommend this course from my friend Michelle that really helped me with creating ads. Click Here to take a look.

Facebook provides numerous options for targeted ads. For example, you can target Facebook users that have a specific interest or hobby. You can also target users based on their age range or geographic location.

When using Facebook ads, another option is to exclude visitors to your website. If you decide that you want to focus solely on people that haven’t visited your site or know about your brand, this is a great option. You can even alter this to include retargeting.

With retargeting, you’ve got the option to only display ads to users that have previously visited your website. You can even set the time since they last visited your site. This helps increase overall engagement. Click Here for a great step by step instructions for setting up retargeting pixels.

Use a Combination of Marketing and Ads

You can’t just rely on paid ads. You also need to stick to your existing marketing strategy. Continue to post on a regular basis. Don’t count your sponsored ads or paid ads as another post on your regular schedule.

You want to continue growing followers and engaging with your audience. Use paid ads as a supplemental technique to boost your social media presence. All of this is geared towards increasing your overall online presence and helping you grow your brand.

Start thinking outside the box. Don’t just use social media ads to direct visitors to a landing page. If you’d like to have access to even more powerful marketing solutions, along with a program for getting conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

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How to Avoid Missed Sales Opportunities with Retargeting

Are you missing sales opportunities? What do you do when a visitor leaves your website without making a purchaseRetargeting or at least providing you with their contact information? If you’re simply letting them go, then you could be missing out on a sales opportunity. Just because someone left your website without completing any action doesn’t mean that sales opportunity is gone forever and they’ll never come back.

With retargeting, you have an extra opportunity. You can get customers to rethink their decision. You can boost conversion rates. Learn how to increase sales with retargeting. It is a very effective strategy that will help your business grow.

  • Retargeting Relies on Cookies

First, you need to understand how retargeting works. This method relies on cookies, which are small files stored by a web browser that contains information related to browsing habits. You’ll also need to work with a retargeting provider.

Retargeting providers are similar to any other ad provider. In fact, many advertising networks offer retargeting services.

Once you have set up the retargeting campaign, you’ll receive a piece of code that will be inserted into your web pages. When a potential customer visits your website and leaves without making a purchase, the ad provider will use that the cookie generated by visiting your site to deliver ads.

As the potential customer browses the web and visits other websites, your advertisement can appear. The user will remember visiting your website and give your site another consideration.

  • Choosing the Right Retargeting Platform

As mentioned, you’ll need to use a retargeting platform to deliver ads to potential customers that left your site without making a purchase. Some of these platforms focus on delivering ads to social media platforms, including Facebook, Twitter, and LinkedIn.

There are also platforms that deliver ads to other websites. These platforms help create an impression on potential customers. The visitor will see your ads as they browse the web, instead of seeing one or two targeted advertisements on their social media feed.

  • Create a Landing Page for Your Second Chance Customers

Before you start the retargeting campaign, you should create new landing pages. You should include a discount or special offer for these landing pages. You have a second chance to get a sale, so if you need to offer a special discount, it’s worth the cost.

  • Set a Reasonable Budget for Your Retargeting Campaign

You should set a budget for the retargeting campaign before choosing a platform. Look at your analytics. You should determine the number of customers that leave your site without making a purchase. Only look at a select group of landing pages that will be a part of the retargeting campaign.

When you begin your campaign, you’ll be charged for each click that you get. In order to make the campaign as effective as possible, you’ll need to choose several landing pages to focus on.

Decide which pages you want to target and then review the bounce rate. Divide the number of exits by 50. The result represents 2% of visitors that left your site without making a purchase. Multiply this by the profit you’d gain from an average sale. Your budget should not exceed this amount.

With this figure, you’re counting on converting 2% of your exit traffic through retargeting in order to break even.

  • Create a Retargeting Ad Campaign

After you have completed the previous steps, you can setup the retargeting campaign. This similar to any PPC ad. You’ll have the option to place text or image advertisements. You’ll be able to set targeted regions and other settings the same as any pay-per-click advertisement campaign.

Retargeting is an effective solution for increasing your conversion rates. In addition to this technique, you should discover additional marketing tips.

Get even more powerful internet marketing strategies and a way to generate conversion-ready internet marketing leads every month by clicking here to learn more.

With retargeting, you have an extra opportunity. You can get customers to rethink their decision. You can boost conversion rates. Learn how to increase sales with retargeting by clicking here.

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Donna M Sands, SandsOnlineVentures@gmail.com