5 Tips to Stand Out and Succeed in Your Business

5 Tips to Stand Out and Succeed in Your Business

5 Tips To Stand Out

The entire Internet has a lot of self-help articles which can help you become a better entrepreneur and reach your goals. But once you’ve learned what makes a business owner successful, it’s time to make your business stand out from an overcrowded market.

One of the paths to success is to only have a few competitors, which is especially true for startups. You may not be able to eliminate all other businesses in your industry, but you can certainly avoid vanishing in the crowd by making your company appear unique, refreshing and too tempting for your customers to resist.

Consider the five tips below to know the basics of selling your brand as a unique entity and make improvements to your business.

5 Tips to Stand Out

1. Have a Distinct Value Intention

You need to stand out from the competitive crowd with substance, not just style. Your “uniqueness” should make the customers feel like they’re getting value from your service. Be sure to be clear what benefit your visitor will get from your content.

You could put a twist on an existing product that most of your competition have missed and then sell it at a competitive price. Consumers love a bargain and will come in droves to a product that offers something new. Keep your eyes peeled for possible gaps in a product, and then seize the opportunity of reinventing it.

2. Create Quality Content

Your marketing efforts matter the most. It’s how you can communicate with customers directly. Engage them with content that’s different from your competition. They’ve probably come across hundreds of web pages and articles from companies in your industry trying to convince them to buy their service, so it’s vital that you tell them something new in a refreshing way. For example:

The competition says: “We provide a platform to help market your company.”
You should say: “Why aren’t you using our platform to make your business a success?”

A personal and conversational tone can make this technique far more impactful, and when you’re using a tone that’s “quirky” or speaks different from the rest, people will listen.

According to HubSpot, 82% of marketers who blog on daily basis acquire a customer using their blog, compared to 57% of marketers who blog monthly—which is an impressive return. By doing this, you get more chances of people buying your product or service because you always have fresh, convincing content available for them to consume and people always like something new.

[bctt tweet=”“People don’t buy what you do, they buy why you do it.” — Simon Sinek.” username=”sandsonlinevent”]

3. Sell Solid Gold 

Not literally, though. But that would make your company unique, indeed. On a serious note, your sales pitches, or even pitches to investors, have to support your product’s special features. It should be the must-have “future of your niche.” If you can’t get credibility for your product service, chances are, you’ll find it difficult to move your product or service.

Have a unique approach without sounding arrogant. You need a fine balance to convince customers that your product does exactly what it says without making false claims. To complement this, find a selling strategy that works for you, and go with it. Many major corporations devise a social selling program which increased their sales.

4. Retain Your Customers in Style

It’s good when customers buy from you, but it’s great to make them stay. Even at this stage, you should be asking yourself, “What can I do differently to keep my customers?”

All the previous points lead up to this moment. If you’ve created a distinct value intention, you need to reinforce that by sending follow-up marketing materials to those customers who have subscribed to you, and then sell to them or remind them of that solid gold. According to Help Scout, it’s 6-7 times more expensive to acquire a new customer than it is to keep a current one, therefore, you should dedicate a lot of your energy on keeping your current customers.

5. Supply, Manufacturing and Operations

Another effective way promoting yourself as a unique company is to look at three important functions of your business: the supply chain, manufacturing process and operations.

Ask yourself the questions below to see how you can take advantage of the potential characteristics that can make your business appear unique.

The Supply Chain

  • Where have you obtained your products, components or products from?
  • Can you say something about the location, such as “Naturally grown in the U.S.?”
  • Did some of your materials come from a more “exotic” location than others? Ingredients from Italy conjure more intrigue than ingredients from Illinois, especially for a U.S. specific market.

The Manufacturing Process

  • Did the creation of your product involve some unique manufacturing, e.g. handmade or imported?
  • Are you the first company to use the latest technology to create the service in question?
  • Have you created something entirely new, or did part of the creation include something different to the norm?

The Operations

  • Is your staff trained in a way that is different to the competition? If so, how can you share that with your customers?
  • Have you won awards or achieved recognition? If you have, make it a point to toot that horn. Doing so adds significant credibility.
  • Can customers receive the service you have to offer more efficiently than the rivals?

[bctt tweet=””An essential aspect of creativity is not being afraid to fail” – Dr. Edwin Land” username=”sandsonlinevent”]

Conclusion

After considering the simple techniques above, you should look for areas that show potential for your company to appear unique and improve on them. Keeping this matter in mind, you’ll develop a strategy that will consistency give your business a unique image and success.

If you would like to learn more techniques to help you stand out and succeed in your business, Click Here!

Hope you found this helpful. Feel free to Like, Comment and Share. I would love to hear your input and answer any questions you may have.

Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!

Six Strategies for Gaining Instagram Followers

Instagram

As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not making Instagram a part of your marketing campaign is a mistake your business cannot afford to make.

With that in mind, here are a few strategies on how to grow your Instagram following:

Post Daily

Get into a regular flow when posting to Instagram, but don’t inundate your followers with content. A few times a day is probably the ideal number. Quality content combined with consistency will do more to drive up your number of followers than flooding their feeds will.

Share on a regular basis so you can discover what works best for you and your business. Provide creative, engaging content, and you’ll be rewarded with not only more supporters, but followers that are interested in your content.

Promote User Content

A great way to promote user content is to take fantastic content from other creators, and put it on your Instagram account. Be sure to give credit to the original producer of the material, though. Show off the unique and uncommon stories your users have to tell, and when you do, make sure to add hashtags that point back to your business.

Photo Contest

Photo contests are a fun way to share your brand while gathering photos from followers under a theme. Be sure to get involved in the contest yourself while sharing it across multiple platforms. But don’t be in a hurry. Allow users time to hear about the contest and participate.

Make sure the rules are clear and concise, so you avoid confusion with the contest. If you’re unsure of how to proceed, find a business to partner up and double the audience.

Understand Hashtags

Hashtags are an essential part of Instagram, and using the right hashtag can make the difference between a post that falls flat and one that shoots to the top of your followers feeds.

To determine the appropriate hashtags to use, peruse the content of those similar to your own. You can search for and record hashtags that are relevant to your brand, then use them in your content to drive traffic to your business.

Filter Selection

Instagram filters are fun, but also a little confusing. Which ones should you use to drive views and engagement? Pay attention to the responses you receive depending on the filter you use. Some tend to lead to more views, while others may contribute to a higher number of comments. Play around with them and find the ones that work best for your business.

Engage

Really engage with your followers. A list of all the greatest tips and tricks will be helpful, but they’re never going to compete with rolling up your sleeves and getting dirty on the platform. Be intentional about leaving thoughtful, engaging comments, like photos that strike you as meaningful.

Find new people to follow on a regular basis, interact with them, and respond to their questions and comments. Doing so will result in natural and organic growth for your Instagram platform.

Gaining followings on other social media networks can feel like you’re beating your head against a wall, but that doesn’t have to be the case with Instagram. Create engaging, quality content and connect with your followers.

The way you engage with your followers will have a direct impact on how your account increases. If you’re willing to help others, word will spread, and growth will occur. For additional help, you can check out Insta Lead Magic, Take a Look Now.

This lead generation system has truly helped me grow my business. Honestly the best decision I ever made.

Hope you found this helpful. Feel free to Like, Comment and Share.

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Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!

 

5 Ways to Establish YOU as an Authority in Your Field

When you’re first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact. One method of generating sales is to become a leader and Authority in your field. Quality Content

If people regularly visit your website to find information and assistance, they’ll be more likely to buy related products or services from your website.

So, if you want to maximize your sales potential, you should establish yourself as an authority in your field. But, this will require work. Here are 5 ways to get started.

Create High-Quality Informative Content

The best way to become considered an authority in your field is to actually be an authority in your field. You’re going need to release high-quality content on a regular basis. This means you need to know what you’re talking about. Quality content is key.

You should know as much as possible about your industry and the products or services that you’re trying to market. If you should constantly be learning and researching the latest news and breakthroughs in your field.

Take your knowledge and start creating informative content. You can adopt a simple system for generating high-quality content and making the best use of the content that you create.

First, you should write detailed blog posts. You can use excerpts of these posts for your social media posts. Once you have enough articles on a similar topic, you can compile them into an eBook for promotional material. You can also film video versions of your blog posts to release on YouTube.

This allows you to stretch the use of your content. Instead of simply writing a blog post, you’re using the same research for multiple forms of content.

Use Your Own Name as Your Brand

In order to be thought of as a trusted authority in your industry, people need to know who you are. This means using your own name as your brand. You can have a name for your internet marketing business, but you should focus your marketing on your individual brand.

When you write blog posts, guest posts, release videos, write eBooks, and distribute other content, you should use your own name, instead of your business name.

Start Writing Guest Blog Posts

Once you get good at writing blog posts for your own site, you should start writing guest posts. When people start recognizing your name across multiple websites, they’ll start seeing you as someone that knows their field.

When you visit popular news sites and blogs related to your industry, you should find out if they accept guest posts. This information will typically be found near the footer, the end of blog posts, or in the about or contact section.

Take Part in Interviews or Podcasts

Any time that you have the opportunity to share your opinion on a topic, you should volunteer. This includes interviews and podcasts. Both are great opportunities for getting your name out there and reaching a larger audience.

These two options may take a while to achieve. Before you can establish a name for yourself, you may not get very many invitations to be interviewed.

Become Active in Online Communities and Forums

A final method for becoming a trusted authority in your field is to become active in online communities and forums. In these forums, people regularly post questions and need help. If you monitor these forums and are quick to respond, you’ll become known for providing solid advice.

Combining these steps will help you become an authority in your industry. It will take hard work and commitment. But, the reward is great. You’ll be able to reach greater success if people turn to you for answers.

Use these suggestions to become a leader in your field. Once you implement these steps, check out a complete system for generating conversion-ready internet marketing leads. Click here to learn more about my done-for-you system.