How to Repurpose Your Content

Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic. Consider the option to Repurpose Your Content. What do I mean by that:Repurpose Your Content

Luckily, you can reuse your old content. There are numerous ways to repurpose your content without getting penalized by search engines. This includes:

    • Update your content with new facts
    • Compile content into a new format
    • Convert a numbered list into multiple posts
    • Use a combination of these tips

Update Your Content with New Facts

The quickest solution is to update your old content with new facts or information. If you’ve got a post from last year that no longer receives any traffic, you could update it by making it relevant for today.

When you update old content, make a note of your updates at the bottom of the post. Let your readers know that this is an older post that’s been updated. Remember, you should always use honesty in all aspects of marketing.

So, what type of information can you add? This could include new facts, infographics, or you could simply make sure that the content is still applicable today. For example, if the advice that you provided is no longer relevant, you could make changes to make it relevant again.

Compile Content into a New Format

Another solution is to compile your content into a new format. Look for old posts the cover similar topics. They don’t need to cover the exact same topics, but they should at least have a similar theme.

Depending on how many posts you choose, you can convert them into an eBook or an expanded post. When compiling them into an eBook, use the individual posts as chapters. Then, simply add an introduction and a conclusion to the posts and publish as an eBook.

When publishing an eBook, you could either sell your eBooks through an online publishing site, such as Amazon, or use them as a free offer on your landing pages.

Instead of compiling multiple posts, you could convert an individual post into a new format. For example, take an old post and record a short video, using the post as your guideline for the content of the video.

The creation of videos isn’t your only option for this method. You could create podcasts or infographics. Think about the content of your post and which formats it would be best suited for.

Convert a Numbered List into Multiple Posts

The next option is to take a numbered list article and convert into multiple posts. For example, if you’ve got an article that contains numbered tips, create a full article out of each tip.

Expand on these points to create a detailed article. A numbered list article with 7 tips will become 7 separate articles.

Use a Combination of These Tips

You can even use a combination of these methods. For example, you could expand a numbered list and then convert it into an eBook. Or, you could update your content before compiling into a new format.

The bottom line is that you don’t need to let your old content get wasted. Just because it’s old doesn’t mean that you can’t use it again. Just think of how you can repurpose it to get more use out of it.

Along with these suggestions, if you’d like to have access to more powerful marketing tips, as well as a solution for generating conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special FREE Gift.

P.S.S. Looking for Free, no obligation, one on one introduction to an amazing home business opportunity, Click Here for Instant Access!

Improving the Lives of Others.

Donna M Sands, SandsOnlineVentures@gmail.com

#creatingcontent, #repurpose, #compilecontent

5 Ways to Establish YOU as an Authority in Your Field

When you’re first starting out, it can be hard to generate any buzz. Your internet marketing efforts may have little impact. One method of generating sales is to become a leader and Authority in your field. Quality Content

If people regularly visit your website to find information and assistance, they’ll be more likely to buy related products or services from your website.

So, if you want to maximize your sales potential, you should establish yourself as an authority in your field. But, this will require work. Here are 5 ways to get started.

Create High-Quality Informative Content

The best way to become considered an authority in your field is to actually be an authority in your field. You’re going need to release high-quality content on a regular basis. This means you need to know what you’re talking about. Quality content is key.

You should know as much as possible about your industry and the products or services that you’re trying to market. If you should constantly be learning and researching the latest news and breakthroughs in your field.

Take your knowledge and start creating informative content. You can adopt a simple system for generating high-quality content and making the best use of the content that you create.

First, you should write detailed blog posts. You can use excerpts of these posts for your social media posts. Once you have enough articles on a similar topic, you can compile them into an eBook for promotional material. You can also film video versions of your blog posts to release on YouTube.

This allows you to stretch the use of your content. Instead of simply writing a blog post, you’re using the same research for multiple forms of content.

Use Your Own Name as Your Brand

In order to be thought of as a trusted authority in your industry, people need to know who you are. This means using your own name as your brand. You can have a name for your internet marketing business, but you should focus your marketing on your individual brand.

When you write blog posts, guest posts, release videos, write eBooks, and distribute other content, you should use your own name, instead of your business name.

Start Writing Guest Blog Posts

Once you get good at writing blog posts for your own site, you should start writing guest posts. When people start recognizing your name across multiple websites, they’ll start seeing you as someone that knows their field.

When you visit popular news sites and blogs related to your industry, you should find out if they accept guest posts. This information will typically be found near the footer, the end of blog posts, or in the about or contact section.

Take Part in Interviews or Podcasts

Any time that you have the opportunity to share your opinion on a topic, you should volunteer. This includes interviews and podcasts. Both are great opportunities for getting your name out there and reaching a larger audience.

These two options may take a while to achieve. Before you can establish a name for yourself, you may not get very many invitations to be interviewed.

Become Active in Online Communities and Forums

A final method for becoming a trusted authority in your field is to become active in online communities and forums. In these forums, people regularly post questions and need help. If you monitor these forums and are quick to respond, you’ll become known for providing solid advice.

Combining these steps will help you become an authority in your industry. It will take hard work and commitment. But, the reward is great. You’ll be able to reach greater success if people turn to you for answers.

Use these suggestions to become a leader in your field. Once you implement these steps, check out a complete system for generating conversion-ready internet marketing leads. Click here to learn more about my done-for-you system.