6 keys to marketing a small business

marketing a small business6 keys to marketing a small business

Are you a network marketer, small brick and mortar business and not sure how to market your business? These 6 key keys to marketing a small business can make business POP!

Often I hear small business owners make comments like “my marketing budget is limited,” “I don’t have many marketing and advertising options in my community,” and “I don’t know what I should be doing to market my business.”

Very typical challenges marketing a small businesses, you are not alone. I struggled myself for years, until I finally got it and pulled it all together. And you can too…

Just getting started or need help? Pick up my FREE Complete Guide to Creating a Successful Business on the Net. CLICK HERE>> marketing a small business

Your business may be small, and you may have a limited budget, but that doesn’t mean that there aren’t options out there to market your business effectively and affordably.

Here are six keys to marketing a small business in a small community:

  • Identify your target market

When determining your target market, try avoiding the phrase, “anyone and everyone.” You may do business in a very targeted customers and of course those are the businesses you want eyes on. It’s a common mistake in any business or organization to think that everyone is a potential customer. Why? Because marketing to anyone and everyone just isn’t feasible from a time or cost standpoint. Narrowing your target to those that will truly benefit from your product or service will allow you focus your marketing and maximize your marketing ROI.

  • Develop a strategy

As a small business owner, you are pulled in a million different directions every day. One of the most common complaints I hear from my clients is that they just don’t have time to focus on marketing or business development because they are so caught up in the day to day of running their business. Sound familiar? Developing a clear marketing strategy and plotting out your plan and budget will help you maximize your marketing dollars and your time so you can focus on running your business.

  • Build your brand

Just because you are small, doesn’t mean you shouldn’t think of your business as a brand. Investing in your company’s identity is crucial to creating awareness, building a following, and growing your business. Developing your brand should consist of a professional logo, colors, and typography at a minimum. Additional elements including a tagline, imagery, voice, and personality will assist you in maintaining brand consistency throughout your marketing efforts.

  • Differentiate yourself

It’s rare when a company has zero competition. You may be first to market, but competitors will quickly follow. In a your niche, you may have direct competition, but indirect competitors are likely lurking around the street corner. Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is an excellent way to identify how to differentiate yourself from your competitors and will play a vital role in how you decide to market yourself to your target audience.

  • Engage with your customers

Inviting your customers and potential clients to interact with your business is one of the most important tools in your marketing toolbox. Engagement is not selling. It is developing a relationship and growing loyalty through teaching, being a resource, providing valuable or entertaining content, listening and responding, and sharing your business’s personality. Social media, surveys, videos, and contests are a few of the ways to open your business doors and welcome your customers to become part of your brand.

  • Get Active in your community

Show that you are committed to your community. This can take shape in many ways: sponsoring an event, donating to a local non-profit, teaching in online videos with your expertise. Whatever you decide to do, ensure that it aligns with your mission, vision and values. There can be a lot of need in your niche community and be sure to you Differentiate yourself to establish your brand, authority and respect you deserve.

If you utilize these key elements, you will be well on your way to marketing a small business like a pro.


Remember, diversity is the key to any good marketing strategy. If you aren’t sure what you should be doing to effectively market your business, enlisting the help of a marketing professional might make sense for you. Just like you rely on your accountant to assist you with the financial aspects of your business. A marketing professional can help set you on the right track for marketing your business. They’ll help you explore your options and identify which will be most effective for you. They can help you create a strategy, set a budget, and measure and track your efforts.

Hope you found this helpful…..Don’t forget to pick up your FREE Guide CLICK HERE now!

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Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!


How to Use Classified Ads to Get More Sales


Use Classified Ads to Get More Sales

Are you using Classified Ads in your business marketing plan? Read on and you will see the value of using this strategy in your business model starting today…..How to Use Classified Ads to Get More Sales

From e-commerce websites to furniture wholesalers, small businesses are discovering the marketing capability of posting classified ads. Using Classified Ads to build or boost your business can be a big game changer. Now, let’s explore How to Use Classified Ads to Get More Sales.

Classified ad posting still works! Thousands of potential buyers scour the online classified ads each day for products and services. You definitely want to have your ads listed with as many classified ads sites as possible.

I highly recommend Backpage.com that provides many options and new features easily automated. Grab the Free report below packed full of details,”11 Proven Techniques for Getting More Sales From Classified Ads”.

classified ads

If you provide a service, sell wholesale or resale products, classified ads is a great tool to add to your marketing arsenal.  Users that visit classified ad sites know they will find what they are looking for, so they don’t get stuck sifting through ads that are not related to their needs.

Posting on Craigslist or some of the other similar sites does require that you follow their rules.  Many of these sites have some general policies as well as specific ones that vary based on the category of your ad.  Failure to follow these will cause your ad to be flagged and removed from view. And face it. It can be tedious to keep up with all the rules and policies.

If you’ve never considered using Classified Ads for marketing, this information may help you decide.

  • Identify Your Market for Your Classified Ad

The first thing you’ll need to do is determine where you want your ads to be posted. Depending on your niche, select the best option where prospects would be searching for what you have to offer.

When you select a State, you will be given a list of all the different sites that are in that State.

For example, if you select Florida you will see a list that includes Orlando and Tallahassee but also shows the Treasure Coast, North Central FL, and South Florida with a notation that this option includes separate sections for Miami/Dade, Broward, and Palm Beach Counties.

From there you can determine which area or areas you want to target.

  • Build Your Ad

Once you’ve found your target areas, you want to develop a posting schedule for each one and create ads that are area specific.

Once upon a time, creating classified ads required HTML and CSS coding that you needed to build from scratch that coordinated with your Branding. With Backpage.com  the site decided it wanted to focus on keeping a user-friendly option for everyone, not just the tech savvy or paid post designers.

Fortunately, the design of the basic ad layout make setting up an ad fast and simple.  This is a huge advantage if you are selling a product. And marketers are seeing big results. As a professional you want to make sure your ad looks as polished as possible.

[bctt tweet=”Use Classified Ads, Get More Sales! http://www.donnasands.net/b2c0″ username=”sandsonlinevent”]

Here are some easy ways to make sure you look like a business and not someone trying to scam your product or service:

  • Use High-Quality Photos in Your Classified Ads

This does not mean hiring a photographer or investing in a good camera.  Using your iPhone is a great start when your are new. The quality of photos continue to improve in newer phones. Definitely take the time to ensure your photos are well lit and most importantly, STRAIGHT.

If you choose to take the photos yourself, it would be a good idea to have access to photo editing software like Adobe Photoshop, or creating an account with one of the online photo editors like PicMonkey.com, Canva.com or Pexel.com.

  • Try to Use Headers and Bulleted or Numbered Lists

The use of headers, bullets or numbered lists makes the ad easier to read. This will make your content stand out and less likely to be skipped. These features also help to utilize an interrupt pattern and keep the reader interested.

Since there isn’t a text editor available for posts, you can make headers stand out by capitalizing each word. Or making them all caps.  To create a bullet list, you’ll need to use a symbol. They are available on your keyboard like the asterisk found over the 8 or a dash.

classified ads

Now you know that a little about Backpage.com you get the idea that classified ads can bring in new traffic and leads, introducing you to clients spanning a wide variety of interests and businesses. Now you know How to Use Classified Ads to Get More Sales and boost your business.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special Gift.

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!

10 Questions To Ask Before Joining Any Affiliate Marketing Network

Affiliate Marketing Network

If you where to ask any successful affiliate marketer, what is the Secret to their Success, they’ll tell you that one of their most successful habit, is that before venturing into any business, they do research on the Affiliate Marketing Network they find interesting. Then they ask lots of questions, and if they provide answers to these questions, then they would go into the business satisfied the System Works. The Method of Asking Yourself Questions Eliminates The Failure rate of Affiliate Marketers that has been reported to be as high as 70% to 95%.

Here’s the truth: Affiliate marketing is not fast, it is not easy, and not everyone can do it.

In fact, MOST people are not suited for affiliate marketing. Now when you do your research, you will know what to expect from the Affiliate Marketing Network you choose.

The reasons for such a high failure rate can range from a variety of explanations.

  • Due To Unrealistic Expectations-Inadequate Research
  • Shiny Object Syndrome-Easily distracted
  • Lack Of Interest-Not passionate about product/service
  • Failure To Plan Ahead-Marketing Strategy
  • Assuming Affiliate Marketing Network Is More Profitable Than Any Other Business
  • Failure To Diversify-Additional Income Streams
  • The list goes on and on!

The point is, I’m an affiliate marketer because I am absolutely passionate about this business. I love writing, I love creating websites, I love helping to promote high quality top tier products and services, I love selling, I love teaching others, and if I won the lottery today I would still continue to be an affiliate marketer.

Now if you have hung with me, and you’re still reading this article because you yourself have failed at affiliate marketing, please understand that this is just part of the process and journey towards success. This would be the absolute worst time to give up, because chances are if you’ve failed, you’re that much closer to succeeding.

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Affiliate Marketing Network

Here is Your 10 Question Checklist:

1. How long has the Company Network been in the Marketplace?
2. What is my targeted market?  How Large Is My Targeted Market?
3. What marketing methods/strategy should you use to generate revenue with this Affiliate Marketing Network you are about to join?
4. What additional methods will you use to further monetize your affiliate Links?
5. Is the product you intend to promote with your Affiliate Link a high quality top tier product or not?
6. Is the product legitimate, credible, relevant and valuable to your potential buyers?
7. Is the Product in high demands?
8. How is the commission structure and payment paid?
9. Are there reliable testimonials from people using the system?
10. What Advertising Methods Should you Use To Earn More With your Affiliate Links?

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Now I will tell you, I have thoroughly completed my researched and happily aligned myself with Affiliate Marketing Networks in order to have several income streams. One note I will mention, is look for Affiliate networks that provide training, marketing tools, one on one coaching and a great support team of technical staff and top earner peers. Many offer private Facebook groups where you can get answers any time of the day or night.

I will also add again, Affiliate marketing is not fast, it is not easy, and not everyone can do it. Everyone is looking for that quick buck without really providing much benefit to others. I will tell you there is no quick system to land you the big bucks. If you have patience, passion and love helping others, pursue your dreams of a secure future. Set your mindset that quitting is not an option and you will surely succeed.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special Gift.

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!