Double your Email List with Powerful Landing Pages

Powerful Landing Page

An effective landing page is one of the most useful tools in your marketing arsenal. I’ve used them successfully for many years and I always advocate their use to other people. A Powerful Landing Page is where all of your new web traffic is directed. It’s the main focus of your traffic generating efforts and it’s also the first thing your visitors will see.
And contrary to what you might think, the best page for new visitor is probably NOT your homepage. A good landing page will grow your opt-in list while preselling at the same time.

Creating a Webpage

The first step in creating a landing page is choosing the platform. Landing pages have been made using nearly every method imaginable. The trick is to choose one which is easy for you to use while, at the same time, making sure it works on a variety of devices and browsers.

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WordPress is one of the most popular options because it is so easy to use. It has become an industry standard platform and is versatile enough for a variety of uses.

You basically purchase a domain name and web hosting, install WordPress for free, and then install a free or paid WordPress theme (site design). Other options include things like OptimizePress (a fantastic theme for squeeze pages), Drupaal, or even basic HTML if you know how to write code.

Headlines and Sub-Headlines

Search around and you’ll find that headlines are used in all of the most effective landing pages. This is the first bit of text anyone will see. It’s basically the title of your landing page and should grab the visitor’s attention. Sometimes you will only have a few seconds to capture that person’s attention, so the headline needs to be strong.

Sub-headlines can be a great addition when using a lot of text. You can think of these like chapter titles in a book except you’ll be using paragraphs instead of chapters. These are great additions because people might skip over some of the text to get to the information they want. Make these strong, too, but save the most important benefits for the main headline.

Landing Page Layout

The way you design and arrange your landing pages is important. It can be a good idea to look at a few successful examples created by other people. The headline should be right at the top, followed by a bit of sales copy and information about the offer you’re presenting under it.

Images can also help add impact to a landing page. Pictures of the product, as well as stock photos and other inspirational images, can help your visitors connect with your offer. Or, in the same place, you can have a short video that says the same thing. Or both!

At the end (or usually on the right side of the screen) is the call to action which, in this case, is an opt-in form.

Videos vs Text

For a long time, landing pages were all about text. With web based video becoming so popular, however, many marketers are utilizing this state-of-the-art technology.

Videos make presenting information incredibly simple. They require less work on behalf of your visitors and can deliver a large amount of information in a short period of time. Videos are inexpensive to produce and there are a number of ways to have one created for you.

Opt-in Box

The opt-in box is a simple form which allows visitors to submit their email address. They usually do this in exchange for a free gift. This is the main purpose of your landing page. When they fill out the form, their address is added to your opt-in mailing list. You can now keep in touch with these leads and present them with great new offers later on.

Building effective landing pages is a bit of an art, and testing to see what works is more scientific. It can be hard to figure out exactly what works over time. If you’ve tried everything and still aren’t seeing your list explode, then it’s time to discover the secret—Get Fresh Prospects to Talk to TODAY about YOUR Opportunity. Find out how by Clicking Here Now.

Hope you found this helpful! Feel free to contact me should you need assistance building or improving your website. Like, Comment and Share this post.

Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
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How To Start Increasing Your Conversion Rates in 4 Steps

After you’ve spent money and time to generate traffic, you need to increase your conversion rates.

Your conversion rates are instrumental in your success. So, how do you increase the percentage of people that complete the desired action? By targeting the right people and rethinking your existing strategy.

Generally, if you’re having trouble converting traffic, there’s a reason behind the problem. Find out how to solve this problem and start boosting your conversion rates. Rich or Poor

#1 Change the Intended Action

The first component that you might need to change is the intended action that you want from visitors to your landing page. For example, if you’re expecting these visitors to make a purchase, you’re taking the wrong approach.

Instead, you should focus on getting your traffic into a sales funnel. Don’t give visitors the hard sell on your landing page.

Give them an irresistible offer, such as a downloadable guide, so that you can capture their email address or contact information.

By itself, this step should lead to higher conversion rates on your landing pages. People are more willing to give away their email address in exchange for a free offer than they are to make a purchase on their first visit.

You’ll then follow up these leads with emails, encouraging them back to your site to make a purchase.

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#2 Improve the Speed of Your Website

The speed of your site can also impact your conversion rates. It makes it hard for people to scroll through the page and view all the elements. Though, the real problem is that people don’t want to wait. Every 1-second delay leads to a further drop in conversion rates.

Check the speed of your landing pages. The page should load in less than 3 seconds. After 4 seconds, over 25% of your traffic will leave.

To improve speed, remove elements. Keep your page simple. You don’t need a sidebar and an abundance of plugins. A landing page should have a single focus, so there’s no reason to include anything unrelated to the main purpose of the page.

A landing page typically includes a headline, text, a few images and videos, and a form. Don’t clutter the page and slow down the speed.

Another way to improve the speed is to optimize your images. If an image is only going to display at 200 pixels, you don’t need the original image to be 1200 pixels. Determine the maximum viewing size of each image and scale them to those dimensions.

Also, reduce the DPI to 72. When viewing an image on a web page, there’s no need for a higher resolution.

#3 Improve Your Audience Targeting

If you’re having trouble with conversions, your target audience could be to blame. You should make sure that you’re targeting the right people.

Use the demographic data in your website analytics to analyze your traffic. Look for the traffic that converts. Find out what makes these visitors different from the ones that don’t convert. You might find that a particular region, age range, or gender results in higher conversions.

You can then use this data to improve the copy used on your landing pages. Then, adjust your PPC ads to reflect the data. Change your targeting options to focus on the right regions and target your audience based on demographics.

#4 Don’t Use Too Many Fields in Your Forms

Another factor that could result in lower conversion rates is the form on your page. Whether you’re collecting email addresses or offering a product or service, your form should be easy to fill out. If people need to stop and think about what they’re doing, they may change their mind.

The form should only contain fields that are necessary to complete the action. For example, if you’re getting people to join your mailing list, you really only need their email address. Though, you might want to get their name, so that you can personalize their emails.

But, if there’s no need to ask for their phone number, address, country, and other data unless it’s needed to complete a purchase.

If you want to increase conversion rates, you’ll need to look at what you’re doing. Make sure that you’re choosing the right goal for each landing page. Along with these tips, you can get even more marketing suggestions and a conversion-ready internet marketing system. Just click here to learn about my done-for-you system.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special FREE Gift.

P.S.S. Looking for Free, no obligation, one on one introduction to an amazing home business opportunity, Click Here for Instant Access!

Improving the Lives of Others.

Donna M Sands, SandsOnlineVentures@gmail.com

How to Increase Conversions on Your Landing Page

Landing pages are an important part of your marketing strategy and key to Increase Conversions. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page. Increase Conversions

You Need to Be Consistent

The first step towards increasing your conversions is to make sure that you remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.

If you include stats or figures in your content, inconsistencies will turn people away. Always double check any details that you include in the landing page.

For example, if you mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, you will lose sales. Consumers are smart enough to notice these small inconsistencies.

You also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.

You Need to Narrow Your Focus

Each landing page should have a single focus. You need these pages to have one, clear message. Don’t try to promote multiple products with one landing page. Instead, focus on a single item that you want to promote.

You can use cross-selling opportunities further down your sales funnel or email marketing plan. Your landing page should solely focus on the topic of your PPC ad campaign.

You should also get rid of any content on your landing page that distracts from your main message. This includes images and additional forms.

You Need to Create a Sense of Urgency

Creating a sense of urgency is a trick used by successful internet marketers. This encourages your visitors to take action now, instead of bookmarking and forgetting about your landing page.

This urgency doesn’t have to directly impact your sales copy. You can create a sense of urgency with your calls to action and headlines.

For example, let visitors know that this offer is only available for a limited time. Or, limit the number of customers that can receive this deal. You could also offer the first so many visitors a special offer.

You Need to Add Credibility to Your Claims

When you make claims, such as stating that your program or product can achieve specific results, you need to back up these claims with some type of confirmation. Generally, this comes in the form of customer testimonials or social proof.

You should include a spot for testimonials or social proof on your landing page. The typical landing page starts with a presentation of a problem or issue that you’ll solve. You then describe the advantages of your product or service. Next, comes the testimonials, followed by the details of your product or service.

If you haven’t received any positive comments from customers or if you’ve not yet released your product, you could give away a limited number to people on your mailing list.

Encourage these consumers to give you their feedback, while mentioning that their comments may be used in promotional material. You should then be able to obtain a few testimonials to use on your landing pages.

You Need to Test Subtle Variations

The final tip for increasing conversion rates on your landing pages is to test subtle variations. This includes different headlines, calls to action, and your actual sales copy. Though, you should only test one change at a time.

The process of testing these small variations is called A/B split testing. You create two versions of the same landing page, with one difference between the two. See which one performs better and use this information to improve your ability to create effective landing pages.

These tips can help you tweak your landing pages to increase conversions. If you’d like even more powerful marketing tips, including conversion-ready internet marketing prospects, then click here to learn about my done-for-you system.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special FREE Gift.

P.S.S. Looking for a Free, no obligation, one on one introduction to an amazing home business opportunity, Click Here for Instant Access!

Improving the Lives of Others.

Donna M Sands, SandsOnlineVentures@gmail.com

How to Avoid Missed Sales Opportunities with Retargeting

Are you missing sales opportunities? What do you do when a visitor leaves your website without making a purchaseRetargeting or at least providing you with their contact information? If you’re simply letting them go, then you could be missing out on a sales opportunity. Just because someone left your website without completing any action doesn’t mean that sales opportunity is gone forever and they’ll never come back.

With retargeting, you have an extra opportunity. You can get customers to rethink their decision. You can boost conversion rates. Learn how to increase sales with retargeting. It is a very effective strategy that will help your business grow.

  • Retargeting Relies on Cookies

First, you need to understand how retargeting works. This method relies on cookies, which are small files stored by a web browser that contains information related to browsing habits. You’ll also need to work with a retargeting provider.

Retargeting providers are similar to any other ad provider. In fact, many advertising networks offer retargeting services.

Once you have set up the retargeting campaign, you’ll receive a piece of code that will be inserted into your web pages. When a potential customer visits your website and leaves without making a purchase, the ad provider will use that the cookie generated by visiting your site to deliver ads.

As the potential customer browses the web and visits other websites, your advertisement can appear. The user will remember visiting your website and give your site another consideration.

  • Choosing the Right Retargeting Platform

As mentioned, you’ll need to use a retargeting platform to deliver ads to potential customers that left your site without making a purchase. Some of these platforms focus on delivering ads to social media platforms, including Facebook, Twitter, and LinkedIn.

There are also platforms that deliver ads to other websites. These platforms help create an impression on potential customers. The visitor will see your ads as they browse the web, instead of seeing one or two targeted advertisements on their social media feed.

  • Create a Landing Page for Your Second Chance Customers

Before you start the retargeting campaign, you should create new landing pages. You should include a discount or special offer for these landing pages. You have a second chance to get a sale, so if you need to offer a special discount, it’s worth the cost.

  • Set a Reasonable Budget for Your Retargeting Campaign

You should set a budget for the retargeting campaign before choosing a platform. Look at your analytics. You should determine the number of customers that leave your site without making a purchase. Only look at a select group of landing pages that will be a part of the retargeting campaign.

When you begin your campaign, you’ll be charged for each click that you get. In order to make the campaign as effective as possible, you’ll need to choose several landing pages to focus on.

Decide which pages you want to target and then review the bounce rate. Divide the number of exits by 50. The result represents 2% of visitors that left your site without making a purchase. Multiply this by the profit you’d gain from an average sale. Your budget should not exceed this amount.

With this figure, you’re counting on converting 2% of your exit traffic through retargeting in order to break even.

  • Create a Retargeting Ad Campaign

After you have completed the previous steps, you can setup the retargeting campaign. This similar to any PPC ad. You’ll have the option to place text or image advertisements. You’ll be able to set targeted regions and other settings the same as any pay-per-click advertisement campaign.

Retargeting is an effective solution for increasing your conversion rates. In addition to this technique, you should discover additional marketing tips.

Get even more powerful internet marketing strategies and a way to generate conversion-ready internet marketing leads every month by clicking here to learn more.

With retargeting, you have an extra opportunity. You can get customers to rethink their decision. You can boost conversion rates. Learn how to increase sales with retargeting by clicking here.

P.S.S. If you are looking for a step by step blueprint to success, click here for Instant Access!

Always here to Help!

Donna M Sands, SandsOnlineVentures@gmail.com