Pictures Can Say It All ~ Make Sure They Get Seen

Pictures Can Say It All

Pictures Can Say It All – Make Sure They Get Seen

What does that mean “Pictures Can Say It all”? How do you accomplish making sure your pictures get seen?

One example that clearly defines that pictures can say it all is One of the most famous photographs in the world of a young girl running, naked, her face contorted in pain and fear as the blast of napalm highlights the background. The horror of the Vietnam war.

Why? Because the picture displayed the horror without any words to describe. It sparked curiosity to read more.

It’s Time To Use Image Optimization or Image SEO

  • Imagine if you will, you’ve gone through the effort to create the right product, buy the ideal domain name, paid Pictures Can Say It All for marketing ads, and launched the perfect website.
  • So, why isn’t traffic to your site what you want it to be?
  • You need to make sure your buyers can find your product. One way to do this is through Image Optimization, or Image SEO.

 

Choose A Descriptive Filename

  • According to most experts in the SEO field, Keywords appear to be the end all of SEO.
  • Primary Keywords, secondary Keywords, Google “Keyword” and the list of sources of info will probably go on forever.
  • With Image SEO the first location to use your primary keyword will be the image filename.

Make The Image File As Small As Reasonably Possible

  • This can be done to cut loading time.
  • Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more that 1000-1200 pixels wide.

[bctt tweet=”Pictures Can Say It All ~ Find Out Why and How!” username=”sandsonlinevent”]

Alt Text – a.k.a. – Alt Tags

  • When you finally get to the point where you are ready to upload your image, you will often be given an option to add “alt text” or “alt tags.” This is another good place to use keywords.
  • In a Google article about image publishing guidelines, they include a heading “Create great alt text” with a quick video to accompany it. Google places a fairly high value on alt texts.

Some Points To Consider, Re: Alt Text or Alt Tags

In the article, they give the following reasons to consider: Google Search Alt Text

1) It provides Google with useful information about the subject matter of the image.

2) Many people, like users with visual impairments, may not be able to see images on web pages. Descriptive alt text provides these users with important information.

This additional step also allows a consumer to see descriptive text of the product on the rare occasion when the image doesn’t load.

JPEG, GIF or PNG?

  • In most e-commerce catalog pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text. JPEG images are most commonly used for this. I’m adding this quick highlight in case a need arises for you to remove the background of a photo.

JPEG images include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product, but save it as a JPEG (JPG), you will still be stuck with a background color when you re-open it.

When To Use PNG

PNGs allow you to make the background transparent so it can be used over any color, texture or other text.

This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.

Conclusion: Images Are Essential Tools Of Our Culture and The World Around Us

Taking the time to Incorporate these into your regular marketing routine can assist your product’s ability to be seen in your customers searches and get you the traffic you desire.

Did you find this Helpful? Feel free to Like, Comment and Share. I would love to hear you comments or answer any questions you may have. Learn More about how to make sure your product/service gets seen. Click Here for tools and resources to help you grow online.

Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!

 

How To Use Targeted Ads To Generate Traffic With Facebook

With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur you always have to be thinking about the most effective ways to raise the profitability of your business and this seems to be one of the obvious choices. Using Facebook Manager to create targeted ads to your audience can make a big difference.targeted ads

We’re not just talking about free advertising. Using the free method gives you a much smaller scope of reach than paid advertising would with Facebook. You can choose the frequency and the scope of your campaign, and also determine how to position if your business offering fits in with their advertising models.

How To Do It?

You have the option of promoting your business through posts made on your page, directing users to your website, and Facebook page promotion. What will prove most effective for you, is to have users directed to your website, which shifts the focus from your Facebook page and have prospects looking where the real action takes place. This is what will increase your chances of making an actual sale.

Through Facebook’s platform you’d already have made choices as to the demographic you’re interested in reaching so each visitor is a potential client.  You’re already attracting the kind of traffic you’re looking for.

targeted ads

Develop The Art

You need to bear in mind that Facebook users in most cases are looking to connect with people they know or are seeking out acquaintances. Their primary focus tends not to be on making a purchase. You will find though that pages offering a service tend to do pretty well. You’ll therefore need to consider how to create a catchy ad, which will capture your audience’s attention and urge them to consider giving you more than passing glance.

The ideal approach is not to try to fill an already existing need; ads are full of this. You want to create a demand, which is more likely to get you noticed and followed. Of course the objective is always to move the traffic to your website.

How To Properly Target?

Facebook offers you so many choices in terms of deciding which categories of individuals you want your ads to target. Among the most important categories are location, gender, age and interests.

You really want to zoom in on the matter of the interest of your audience and we’re not just talking about their general interests only. While this may be somewhat helpful in determining what might be appealing to them, the real winner is the specific interests they’ve listed on their profile.

In looking at their specific interests, you also want to take it a step further by researching just how much those interests mean to them. This will allow you to really fine tune your target audience so that your likelihood of traffic generation and ultimately conversion, will increase.

Ad Structure

You also want to give attention to the structure of your ads in order to target properly.  You can use original, purchased or (legally) free images to promote your ad. Choose carefully so that your image will speak to or resonate with your targeted audience.

Use clear and concise text with an easy to read and understand message. This is where you’ll have to find your creative side, or draw on the expertise of someone, paid or otherwise, who can assist you with wording.

If you have a business model that will allow you to make effective use of Facebook’s advertising platform, then learning how to utilize it effectively will help you create targeted ads for the right demographic. Making use of the tips provided and taking the time to get familiar with the ins and outs of the advertising platform, will generate traffic and revenue for your online business.

targeted ads

Facebook ads definitely can make a difference in your business. Start small with a daily budget of $5 or $10. Tweak the image or wording, even run two ads slightly different and watch them daily to see which is performing best.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special Gift.

P.S.S. Looking for Free Valuable information on Starting or Growing Your Home Business? Attend a 2 hour IM Freedom Workshop in your area for a one on one introduction to an amazing home business opportunity, Click Here for a location near you!

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!

How to Repurpose Your Content

Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic. Consider the option to Repurpose Your Content. What do I mean by that:Repurpose Your Content

Luckily, you can reuse your old content. There are numerous ways to repurpose your content without getting penalized by search engines. This includes:

    • Update your content with new facts
    • Compile content into a new format
    • Convert a numbered list into multiple posts
    • Use a combination of these tips

Update Your Content with New Facts

The quickest solution is to update your old content with new facts or information. If you’ve got a post from last year that no longer receives any traffic, you could update it by making it relevant for today.

When you update old content, make a note of your updates at the bottom of the post. Let your readers know that this is an older post that’s been updated. Remember, you should always use honesty in all aspects of marketing.

So, what type of information can you add? This could include new facts, infographics, or you could simply make sure that the content is still applicable today. For example, if the advice that you provided is no longer relevant, you could make changes to make it relevant again.

Compile Content into a New Format

Another solution is to compile your content into a new format. Look for old posts the cover similar topics. They don’t need to cover the exact same topics, but they should at least have a similar theme.

Depending on how many posts you choose, you can convert them into an eBook or an expanded post. When compiling them into an eBook, use the individual posts as chapters. Then, simply add an introduction and a conclusion to the posts and publish as an eBook.

When publishing an eBook, you could either sell your eBooks through an online publishing site, such as Amazon, or use them as a free offer on your landing pages.

Instead of compiling multiple posts, you could convert an individual post into a new format. For example, take an old post and record a short video, using the post as your guideline for the content of the video.

The creation of videos isn’t your only option for this method. You could create podcasts or infographics. Think about the content of your post and which formats it would be best suited for.

Convert a Numbered List into Multiple Posts

The next option is to take a numbered list article and convert into multiple posts. For example, if you’ve got an article that contains numbered tips, create a full article out of each tip.

Expand on these points to create a detailed article. A numbered list article with 7 tips will become 7 separate articles.

Use a Combination of These Tips

You can even use a combination of these methods. For example, you could expand a numbered list and then convert it into an eBook. Or, you could update your content before compiling into a new format.

The bottom line is that you don’t need to let your old content get wasted. Just because it’s old doesn’t mean that you can’t use it again. Just think of how you can repurpose it to get more use out of it.

Along with these suggestions, if you’d like to have access to more powerful marketing tips, as well as a solution for generating conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special FREE Gift.

P.S.S. Looking for Free, no obligation, one on one introduction to an amazing home business opportunity, Click Here for Instant Access!

Improving the Lives of Others.

Donna M Sands, SandsOnlineVentures@gmail.com

#creatingcontent, #repurpose, #compilecontent