Tips To Help You Find Your Best Business Name

Tips To Help You Find Your Best Business Name

Best Business Name

When creating a new company, it is incredibly crucial to choose the Best Business Name. Your company’s name determines how well people will be able to talk about it and remember it. You want to stand out in a sea of many competitors, and the right name will help you do that.

Your company name is especially important in the internet age. When someone Googles your name, what will they find? It’s hard to stay on top of search engine results if plenty of other businesses have similar names.

Who knew that coming up with one or two words could be so complicated? Fear not, here are some excellent tips to help you decide on a name.

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Keep it short.

Most famous company names are between five and ten letters. Take a moment and consider the most famous businesses that come to mind. Some examples include Google, Facebook, Instagram, Snapchat, Reddit, Apple, Yahoo, Microsoft, Ford, Honda, Cisco, Verizon, Exxon, and so forth. There are many exceptions to the rule, but it’s hard to deny the appeal of short and sweet names.

Plus, Twitter sees 328 million monthly users tweet 500 million times every day. You want people to be able to talk about your business on Twitter.

Don’t limit your company.

A descriptive name is excellent, but what if you want to expand your products or services? Amazon started out at an online bookseller. Imagine if Jeff Bezos decided to call his company “Internet Books” or “Online Reading Company”? Nobody would go to Amazon to buy the latest jewelry, clothes, or video games. Here is some resource information for you.

Make sure it’s not trademarked.

Search USPTO.gov to check if your potential name is already registered or not. If so, you’ll have to dig deep to find a better alternative. Use a thesaurus and brainstorm as much as possible to develop new ideas.

Get a good website name.

In a world dominated by SEO, you want your company to be at the top of every relevant Google search. Secure a domain that ends in .com for the best results. You could also try less conventional alternatives such as .biz and .net, but .com is usually your best bet.

Get an excellent social media name.

Companies need a presence on Facebook, Instagram, Twitter, and other platforms to survive. You want something that people can quickly mention in post or tweet.

Also, you need to make sure that nobody is using the same name. You don’t want people to mix up the two organizations or for your fans to accidentally follow the imposter company. Social media also helps a lot when it comes to SEO results, which play a significant role in internet marketing.

Make sure the name isn’t too common. 

Some titles are merely unfortunate. Bad names are ones shared by other products, brands, and services. Controversial groups and figures share terrible names.

Take the name “Isis” for example. It was once known as the Egyptian goddess and is now used by a terrorist group. This unfortunate moniker has affected both a shoe store in San Bruno and a post-metal band. The latter was forced to change their Facebook page’s name after people accused them of belonging to the terrorist group.

Consider mobile usage.

More people use the internet with their phones rather than their computers. A 2017 report from ComScore found that the USA, Canada, UK, Spain, Italy, and other countries mostly access the internet through their phone. Indonesia has the highest percentage of online mobile usage at 91%.

Imagine that, who would have ever thought Indonesia ranks highest.

You want to ensure that your logo fits neatly on a smartphone screen and that your company website is mobile-friendly. People will ignore web pages that won’t load on mobile in today’s fast-paced age with quick attention spans. Therefore, a long name and a large logo will be awful for people trying to read your website from their handheld device.

Conclusion

Deciding on a suitable title is one of the most critical aspects of starting a company. A bad name might not ruin our business, but it could sink future profits and impede your marketing efforts. Take the time to brainstorm different words and ideas. Remember that it’s not something you need to come up with overnight. The best ideas take careful planning and thought.

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Best Business Name
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How and Why Hashtags will help my Online Business?

How and Why Hashtags

How and Why Hashtags will help my Online Business?

Have you ever wondered how and why hashtags are used in the online arena. To be honest, when I first heard all the buzz about hashtags I really did not understand how they worked or how and why hashtags could be so powerful.

Hashtags were first originally used in programming language before becoming widely popular to social media. They can consist of a word or multi-word phrases using the (#) pound sign in front of them. Using the # symbol preceded by a word or phrase can help people search for a specific topic or keyword.

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Using Hashtags have now been adopted to use across several social media platforms, such as Twitter, Facebook and Instagram, Google+, to more effectively categorize content and track targeted content. This helps users to find posts that interest them.

Watch this funny excerpt with Justin Timberlake and Jimmy Fallon over using hashtags, Hilarious! 

How and Why to Use Hashtags in your posts?

Using hashtags in your posts on social media can attract people that are looking for something specific. Check out Hashtags.org to see what is trending and would provide more engagement to your post. Generally, you want to use hashtags that are relevant to your topic but this is not always the case.

For example, you may feel emotional about the topic and use a hashtag like #soexcited or #thrilling. Simply put, a hashtag is an easy way for people to categorize, find and join conversations on a particular topic.

  • The How: Find the keywords that will attract readers on the topic and simply place the hash symbol (#) in front of the word or phrase. There is no need to use spaces between the words in a phrase. Often it is difficult to understand the hashtag when several words are all together, so you can capitalize the first word to solve this problem. For example: #ThrowBackThursday.
  • The Why: The internet is literally packed with some many posts all throughout social media, it is difficult to find a particular topic you are interested in reading. When hashtags are placed in a post the user can enter into the search bar using a hashtag and the topic or keyword to find what they are looking for. This helps solve the problem of having to wade through thousands upon thousands of unrelated posts.

Learning how to use hashtags is fundamental to your success on social media engagement. You can create your own hashtag to target the audience you want. For example, if your post is related to babies rather than using #parents, hone in on the target using #newmom.

Be careful not use to many hashtags in your post. According to analysis posts with nine hashtags receive the most engagement. Additionally, don’t create long hashtags with too many words. The idea is to make your tag searchable from any social media site.

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Most Effective Posting Times For Social Media

Effective Postive Times

Effective Posting Times for Social Media

It never fails, you received a free eBook about the most effective posing times and get excited to read about the latest, and best, way to utilized Social Media posting for your business.  You hungrily tear through the information. Then re-write your marketing plan to implement this new strategy only to receive entirely different information the next day, week, month, and so on.

Choosing the Most Effective Social Media Posting Times can boost your engagement with your audience.

Fortunately, there is a light at the end of the tunnel, thanks to CoSchedule.  In their great wisdom, they have put together information from a variety of reports to provide you with the last word in Social Media Post schedules.

We learned in school that there are 4 time zones in the U.S. So, with clients spread from sea to shining sea, what are the best times to post on the various social media platforms?

To decide this, we need to take into consideration where most of these clients are living.  According to Census records, 80% of those people living in the United States are found in the Eastern and Central time zones.  It would make sense, then, to focus our schedules on time as it is followed in those locations.

Facebook

As the platform that brought social media into the spotlight and taught us a new way to communicate and market ourselves and our businesses, it’s still the first account most new businesses, and 13-year olds, open when getting started in the Social Media universe.

Best Days: Sunday, Thursday, Friday, and Saturday
Best Times: 9 am, 1 pm, and 3 pm

Notes:  Posting at 1 pm gets you the most shares while posting at 3 pm will get you the most clicks.

Twitter

Best Day:  Wednesday
Best Times: Noon, 3 pm, 5 pm and 6 pm

Notes: Wednesday about Noon and between 5-6 are the peak moments of an employee’s break times.  Also, Twitter users are 181% more likely to be on their account during the commute home. Hopefully, for the rest of us, this refers to carpoolers who are not in the driver’s seat.

LinkedIn

Best Days: Tuesday, Wednesday, Thursday
Best Times: 7-8am, Noon, and 5-6pm

Notes:  Business people are most likely to peruse LinkedIn in the morning, in the same manner many (used to) peruse the paper.  Also, even though LinkedIn is geared more for the business market, the best time to post is still before or after work.

Pinterest

Best Days: Weekends (Saturday and Sunday)
Best Times: 2 pm, 9 pm, and 2 am

Notes:  The best window for posting is Saturday nights between 8-11pm. The worst time is during business hours.

Instagram

Best Days: Monday and Thursday
Best Times: 2am, 8-9am, 5pm

Notes:  Avoid posting between 3 pm and 4 pm.  Posting a video at 9 pm can get you 34% more interactions.

Google+

Best Day:  Wednesday
Best Time: 9am, 11am, 12-1pm

Notes: 90% of people on Google+ are lurkers, people who are just looking and not wanting or perhaps not ready to engage with the content or a call to action.

Additional Notes for Each Platform

Facebook: Widely used both via mobile and stationary devices, at home and at work.

Twitter: Audience dependent, as Facebook is also. Often set up as an RSS feed and visited during commutes, breaks and other down times.

Pinterest:  Used mostly in the evenings after work and on the weekends during a viewer’s free time.

LinkedIn:  Designed for the professional world, viewers use it during work hours and in the mornings.

Google+:  Targets professionals in a similar manner to LinkedIn

Instagram: Designed for the mobile platform and therefore used at any time.

So, a special thanks goes out to CoSchedule for their tireless efforts to make scheduling social media posts across all platforms as easy as pie.  For this and more information on their services, visit them at Coschedule.com.

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5 Ways to Find Content to Share on Social Media

In order to succeed with internet marketing, you need to make the most of the social media landscape. This means attracting more followers with the help of shared content.

Curated content, or found content, should comprise the majority of your social media posts. The profiles that only put out promotional posts never gain traction.

At the same time, you should try to post at least once per day, during the weekdays. This means that you need at least 5 posts per week. It can be hard to find enough relevant content to keep up this schedule, especially if you choose to post several times per day.

But, there are ways to find content and simplify this process.social media

#1 Search for Content on Twitter

The first place to look for content is Twitter. Simply scrolling through your Twitter feed and seeing what people have shared recently could give you a few ideas. You might find at least one article that you could share with your followers.

When you do find an article worth sharing, visit the actual article and retweet the initial tweet. Then, share the article with your other social media profiles, such as Facebook or Instagram.

#2 Personalize Your News Feed

The next solution for finding content is to personalize your news feed. Google and other news aggregators make it easy to add categories for specific terms. You can include a category for your niche market.

For example, if you’re involved in internet marketing, you can add an “internet marketing” category in your news feed. The news aggregator should then grab the latest news headlines related to internet marketing each day.

#3 Search a Sub-Reddit for Content

Reddit is a great source of content. There is a subreddit for everything. Find the subreddit related to your niche and scroll through the latest entries.

#4 Check Facebook for Content

Of course, Facebook is also a good place to look for content. It’s the most used social media network, with over a billion users.

Look for unconventional sources of news and content. Don’t rely on the businesses and brands that you follow. There’s a good chance that some of your followers will follow these same accounts. You don’t want to just repeat the same content to the same people.

You can use the search feature on Facebook to browse niche categories. If possible, look for content hosted on a website, instead of an individual Facebook post. Then, visit the link and share the article from the original source.

#5 Use Buzzsumo to Search for Trending Topics

The final solution for finding content is to use Buzzsumo. Test it out for free, but it requires a monthly fee after 14 days. Though, you’ll have quick access to the most shared content related to any topic.

All you need to do is enter a keyword or topic in the search bar. Buzzsumo will present you with a list of search results. They are listed in order of total shares. But, you can adjust the search criteria to fit your needs. You can limit the results to posts within the past day, past month, or longer.

The bottom line is that you need content to share with your followers. You can’t just rely on your own content unless you have the time or money to generate new content on a daily basis. Use these solutions to quickly find content and stick to your social media posting schedule.

Make social media a priority, if you want to grow your sales potential. For even more marketing tips to help you succeed, along with a proven system for generating conversion-ready traffic each month, click here to learn about my done-for-you system.

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