Tips for Triggering an Emotional Reaction

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people.emotional reaction

You don’t need to spend millions to gain these same benefits. You can learn from the research that’s already been performed.

There are 4 Primary Emotions

Science tells that there are 4 primary emotions that human beings are capable of. Though, these can be combined in various ways to create a large array of emotions. With that being said, it becomes easier to include emotional triggers in your sales copy when you focus on the 4 basic emotions:

    • Fear
    • Anger
    • Happiness
    • Sadness

Triggering Fear

Fear and surprise are used to spur action. For example, insurance companies promote the fear of not having insurance when tragedy strikes. Fear is commonly used on landing pages and in sales copy.

When writing your copy, the first section of your content should address a common fear or issue that your customers may experience. You want to start by bringing up the benefit that your product or service will resolve. Discuss the issues that your customers face, before making a pitch.

Triggering Anger

Anger is often used in a similar manner as fear. It also helps encourage people to take action. You can see this in commercials for the humane society, relief efforts, and charitable organizations that help abused pets or children. Anger then spurs people to take action.

Anger can be used in your sales copy, using a similar approach as with fear. If the pain that your customers face are likely to cause anger, then use that to your benefit. For example, “don’t you hate it when” or “isn’t it irritating when this happens”.

Triggering Happiness

When should you trigger happiness in your copy? When you want people to share your content with their friends and family. This helps generate word of mouth advertising.

The next time a commercial break comes on the television, pay attention to the commercials. You’ll definitely see plenty of examples of happiness being used as a primary motivator.

How can you make people happy with your content? By offering them relief to their pain. After you have brought up concerns in order to elicit fear or anger, you can turn the tables by discussing the benefits of your product or service. Offer customers a solution to the problems that you brought up.

Triggering Sadness

Sadness impacts the same region of the brain that is triggered by happiness. This is used to make an emotional connection with customers. They’ll feel a bond with the business.

Sadness can be difficult to work into your sales copy. But, it can be used. If you have a story that you want to tell, such as an inspirational story of what led you to start your business, you can include this in your copy.

Delivering an inspirational, motivational, or uplifting example of how you’ve transformed your life helps build the same bond that you get by triggering sadness.

While there is more to the emotion wheel than just fear, anger, happiness, and sadness, these are the four basic emotions that you should focus on. Look at other sales pitches that you see online. You’ll notice at least two of these emotions being used in almost every product landing page that you visit.

Emotion is an important part of marketing. Even if you don’t realize it, you’ve probably used emotion in your content in some form. In addition to emotion, there are many ways to increase your success. Find even more powerful marketing tips and conversion-ready prospects. Just click here to learn about my done-for-you system.

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Improving the Lives of Others.

Donna M Sands, SandsOnlineVentures@gmail.com

Storm Approaching, Caution

Can you relate, Storm Approaching, Caution? You may feel fear, emotional, worried about friends and family or Overcome Fearso many other feelings. An absolutely normal emotion, because we are all human and experience different things in our lives. Whoa, have you ever heard these words, “Storm Approaching, Caution”? You find yourself doubtful, questioning the news hype, they can really get your blood pumping! What should I do? Need to protect my family, my home, everything…BIG decision. News continues to say “Storm Approaching, Caution”, should I take heed. We all know the weather hype and I understand their precautions to protect us all with their best forecasting tools and heart and soul behind it.

So here I am, living in Cocoa Beach, FL USA with Hurricane Matthew, forecasted to hit as a Category 4 hurricane a block off the ocean. I’m very well prepared, well stocked with the things I need. I have grown in in Florida so this is not my first severe storm, BUT everyone storm if different. I feel confident I am well prepared.

My point is, Life happens, there will BE fear, there will always BE big decisions and always there will be uncertainty. And frankly, I may have made the wrong decision, so let’s see what tomorrow brings. But I’m not afraid of fear or my mistakes. OK, OK this decision may be a life threatening one and not ever what I would recommend for anyone. So fear of anything (maybe not to the extreme I am dealing with) can make you more forward in life or your business. Always feel free to step out of your comfort zone. Think about your positive mindset and go for it. I have achieve this positive mindset after being very insecure and unsure about my life.

If you feel the same and Need some help, Click here.

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6 Strategies to Overcome the Fear of Failure

6 Strategies to Overcome Your Fear of Failure

Fear of FailureHonestly, is fear of failure in anything we do in our lives, the end of the world. I don’t think so. Failure is a learning experience and odds are with most people they will not fail without getting something out of it. That’s not to say failure may not happen again, but it may manifest in another experience, another learning experience. So don’t sweat the Fear of Failure, it makes you better every time you try.

Here are 6 strategies to help you stop your fear of failure sucking the life out of you, and use it to succeed:

1. Accept yourself

When you fight something you give it power, and trying to control your fear will make it stronger. Instead, when you feel it, close your eyes and look inwards. Use a little acceptance and commitment therapy (ACT). Stop judging and start feeling and observing what’s happening in your body.

Detach yourself slightly from what’s going on and just observe what you feel and where you feel it. Is it a cold lump in your stomach? Is it pressure in your head? If you do this for a minute or two you’ll feel a sense of calm acceptance, and the power will deflate. With practice, you’ll begin to think “that’s just my fear of failure”, and be able to move on.

2. Control your thoughts

We all have random, crazy thoughts that pop into our minds from time to time but we dismiss them because they’re really wacky. The problem is that we don’t do the same for more reasonable, but unhelpful thoughts.

The next time you get one of those thoughts defuse it so you can let it go. Pretend you’re dealing with an unhelpful teenager and tell it, “Thanks, mind”, then move on to a more positive thought.

This also helps if you start thinking “I can’t do this”. You can simply thank your mind for the thought and then consciously ask yourself “HOW can I do this?” Changing the statement to a question will put your brain into a problem-solving mode so you’re more likely to come up with solutions.

3. Find your triggers

Do certain situations trigger negative thoughts and feelings? Maybe checking your Facebook feed is discouraging because everyone seems so successful. Maybe being around certain people makes you feel inadequate.

If you notice patterns like this then take steps to stop doing those things, or being around those people. If you can’t stop immediately, take steps to withdraw. For example, if your job gets you down and you can’t leave immediately, put an exit strategy in place. Start an active campaign to leave the workplace and begin something new.

Taking the steps to get out of negative situations will give you a feeling of control, and boost your confidence.

4. Believe in yourself

Feeling overwhelmed by your goals? Convinced you’re not good enough to take on the world? Try focusing on the here and now. Pay attention to little things you can achieve today and ignore the big picture for now.

Long-term plans can overwhelm everyone, the trick is to make sure it doesn’t immobilize you. Focus on the piece of the project that you can achieve now. Believe that you’ll be ready for each step as it arrives.

5. Appreciate yourself

Start an appreciation diary. This is similar to a gratitude diary but different. Each day list three or more things that you’re proud of. This is a place to note all the things you’ve done well – a way of congratulating yourself.

Practice patting yourself on the back, to reinforce the things you’re pleased about and you’ll start to feel stronger and more successful.

“The more you praise and celebrate your life, the more there is in life to celebrate.” – Oprah Winfrey

6. Question the ‘signs’

Don’t wonder if the universe is trying to send you a ‘sign’. Things are what they are – we add meaning that’s often not there. The weird thing is that we don’t do it over the day to day stuff. If your favorite coffee shop is closed for renovations you don’t think it’s a sign that you should give up coffee.

You just go somewhere else for coffee. So apply the same mindset to other setbacks you experience. Don’t think of them as a sign from the universe.

There is a plot twist in your story, not a sign you’re on the wrong path. Ignore them and stick to your dreams.

Use these tools and release your fear of failure and start your path to success today. I know that you can do it. I BELIEVE in you, and so do you. Failure is NOT an option, it is a choice. What do you choose?

How has the fear of failure stopped you? How do you get past your fear? Only you can decide your fate, and the rest of the world moves forward……?

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Donna Here to Help

Donna M Sands, Always here to Help

SandsOnlineVentures@gmail.com