6 keys to marketing a small business

marketing a small business6 keys to marketing a small business

Are you a network marketer, small brick and mortar business and not sure how to market your business? These 6 key keys to marketing a small business can make business POP!

Often I hear small business owners make comments like “my marketing budget is limited,” “I don’t have many marketing and advertising options in my community,” and “I don’t know what I should be doing to market my business.”

Very typical challenges marketing a small businesses, you are not alone. I struggled myself for years, until I finally got it and pulled it all together. And you can too…

Just getting started or need help? Pick up my FREE Complete Guide to Creating a Successful Business on the Net. CLICK HERE>> marketing a small business

Your business may be small, and you may have a limited budget, but that doesn’t mean that there aren’t options out there to market your business effectively and affordably.

Here are six keys to marketing a small business in a small community:

  • Identify your target market

When determining your target market, try avoiding the phrase, “anyone and everyone.” You may do business in a very targeted customers and of course those are the businesses you want eyes on. It’s a common mistake in any business or organization to think that everyone is a potential customer. Why? Because marketing to anyone and everyone just isn’t feasible from a time or cost standpoint. Narrowing your target to those that will truly benefit from your product or service will allow you focus your marketing and maximize your marketing ROI.

  • Develop a strategy

As a small business owner, you are pulled in a million different directions every day. One of the most common complaints I hear from my clients is that they just don’t have time to focus on marketing or business development because they are so caught up in the day to day of running their business. Sound familiar? Developing a clear marketing strategy and plotting out your plan and budget will help you maximize your marketing dollars and your time so you can focus on running your business.

  • Build your brand

Just because you are small, doesn’t mean you shouldn’t think of your business as a brand. Investing in your company’s identity is crucial to creating awareness, building a following, and growing your business. Developing your brand should consist of a professional logo, colors, and typography at a minimum. Additional elements including a tagline, imagery, voice, and personality will assist you in maintaining brand consistency throughout your marketing efforts.

  • Differentiate yourself

It’s rare when a company has zero competition. You may be first to market, but competitors will quickly follow. In a your niche, you may have direct competition, but indirect competitors are likely lurking around the street corner. Conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is an excellent way to identify how to differentiate yourself from your competitors and will play a vital role in how you decide to market yourself to your target audience.

  • Engage with your customers

Inviting your customers and potential clients to interact with your business is one of the most important tools in your marketing toolbox. Engagement is not selling. It is developing a relationship and growing loyalty through teaching, being a resource, providing valuable or entertaining content, listening and responding, and sharing your business’s personality. Social media, surveys, videos, and contests are a few of the ways to open your business doors and welcome your customers to become part of your brand.

  • Get Active in your community

Show that you are committed to your community. This can take shape in many ways: sponsoring an event, donating to a local non-profit, teaching in online videos with your expertise. Whatever you decide to do, ensure that it aligns with your mission, vision and values. There can be a lot of need in your niche community and be sure to you Differentiate yourself to establish your brand, authority and respect you deserve.

If you utilize these key elements, you will be well on your way to marketing a small business like a pro.

Conclusion

Remember, diversity is the key to any good marketing strategy. If you aren’t sure what you should be doing to effectively market your business, enlisting the help of a marketing professional might make sense for you. Just like you rely on your accountant to assist you with the financial aspects of your business. A marketing professional can help set you on the right track for marketing your business. They’ll help you explore your options and identify which will be most effective for you. They can help you create a strategy, set a budget, and measure and track your efforts.

Hope you found this helpful…..Don’t forget to pick up your FREE Guide CLICK HERE now!

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Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!

 

Six Strategies for Gaining Instagram Followers

Instagram

As Instagram continues its meteoric rise in both monthly user base and saturation metrics, it makes sense for businesses to get on board. Statistics show that engagement rate on Instagram is much higher than either Facebook or Twitter. Not making Instagram a part of your marketing campaign is a mistake your business cannot afford to make.

With that in mind, here are a few strategies on how to grow your Instagram following:

Post Daily

Get into a regular flow when posting to Instagram, but don’t inundate your followers with content. A few times a day is probably the ideal number. Quality content combined with consistency will do more to drive up your number of followers than flooding their feeds will.

Share on a regular basis so you can discover what works best for you and your business. Provide creative, engaging content, and you’ll be rewarded with not only more supporters, but followers that are interested in your content.

Promote User Content

A great way to promote user content is to take fantastic content from other creators, and put it on your Instagram account. Be sure to give credit to the original producer of the material, though. Show off the unique and uncommon stories your users have to tell, and when you do, make sure to add hashtags that point back to your business.

Photo Contest

Photo contests are a fun way to share your brand while gathering photos from followers under a theme. Be sure to get involved in the contest yourself while sharing it across multiple platforms. But don’t be in a hurry. Allow users time to hear about the contest and participate.

Make sure the rules are clear and concise, so you avoid confusion with the contest. If you’re unsure of how to proceed, find a business to partner up and double the audience.

Understand Hashtags

Hashtags are an essential part of Instagram, and using the right hashtag can make the difference between a post that falls flat and one that shoots to the top of your followers feeds.

To determine the appropriate hashtags to use, peruse the content of those similar to your own. You can search for and record hashtags that are relevant to your brand, then use them in your content to drive traffic to your business.

Filter Selection

Instagram filters are fun, but also a little confusing. Which ones should you use to drive views and engagement? Pay attention to the responses you receive depending on the filter you use. Some tend to lead to more views, while others may contribute to a higher number of comments. Play around with them and find the ones that work best for your business.

Engage

Really engage with your followers. A list of all the greatest tips and tricks will be helpful, but they’re never going to compete with rolling up your sleeves and getting dirty on the platform. Be intentional about leaving thoughtful, engaging comments, like photos that strike you as meaningful.

Find new people to follow on a regular basis, interact with them, and respond to their questions and comments. Doing so will result in natural and organic growth for your Instagram platform.

Gaining followings on other social media networks can feel like you’re beating your head against a wall, but that doesn’t have to be the case with Instagram. Create engaging, quality content and connect with your followers.

The way you engage with your followers will have a direct impact on how your account increases. If you’re willing to help others, word will spread, and growth will occur. For additional help, you can check out Insta Lead Magic, Take a Look Now.

This lead generation system has truly helped me grow my business. Honestly the best decision I ever made.

Hope you found this helpful. Feel free to Like, Comment and Share.

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Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!

 

How Online Reviews Impact Your Business

Word of mouth regarding people’s interactions and experiences with a business, has been the age old method of spreading the word about the reputation of a business. Unfortunately, bad news tends to travel so much faster than good news and in this information age, the speed of travel is multiplied significantly. The fact is, that many people rely on these reviews and weight them as heavily as they would a personal recommendation, and for this reason, popular opinion can either drive traffic to your business or drive traffic away from it. Online reviews have proven to contribute a major Impact Your Business as well.Online Reviews

Regardless of the outcome of the online review, this feature is a good vital addition for your website’s interface because potential clients rely on the opinion of others more heavily than you may realize. From choosing vacation spots, to going out to eat, to simply purchasing clothing, people want to know and need to know, as well as have the added security of feeling free to go ahead and engage a business for products and or services, even if the reviews are from people they don’t personally know.

With this comes the responsibility for the business owners and operators to ensure that all involved will function in a manner that is representative of the company’s image and that a high level of professionalism is maintained.

What Positive Reviews Can Do For You

The more positive reviews that site visitors see, the greater the chances are that they will engage your business in a positive way. Even if your products or services may not be among the cheapest of their options, having numerous positive reviews increases your credibility with them, and, as a result, their trust as well. This will in turn lead to greater profit margins and even recommendations to others based on the experiences of satisfied clients.

What Negative Reviews Can Do

If a business has no reviews or too many negative reviews, these two situations may translate into a similar result–loss of business. Potential clients are hesitant to conduct business with companies for whom they cannot establish credibility or which have a perceived lack of credibility based on unfavorable reviews. This is why a high level of professionalism is important, because as many as three bad reviews can be highly damaging to a company’s reputation, the effects of which can be lasting.

What You Can Do To Ensure Favorable Reviews

Deal honestly with business prospects by representing your products and services as they are.

Provide excellent customer service interactions, by training staff (if any) and ensuring that your business standards are being maintained.

Encourage authentic user reviews rather than purchasing fabricated reviews from non-users. These have proven to be detrimental to sales as potential customers also read reviews in a bid to determine authenticity. 

 To really convert positive customer reviews into revenue for your business, you must actively be interested in excellence in this area, as a business owner/operator. Negative reviews may even be an opportunity for you to demonstrate good customer service by the way you address your clients’ grouses. You therefore need not be disheartened if this ever happens—it does not necessarily mean the death of your business.

There is so much more you can do to ensure the success of you business. For access to a wealth of information on how make use of the plethora of tools and methods to market your business via the internet, my done-for-you system will open the door to strategies and advice that you can channel into your business to watch it blossom into the successful venture you would like it to be.

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Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!