How To Captivate Your Readers With Emotional Storytelling

How To Captivate Your Readers With Emotional Storytelling.

emotional storytelling

Emotional Storytelling can be so powerful to your readers. People like to be entertained and what better way that telling a story to keep your reader captivated. People get sick and tired of advertising that is all about sell, sell, sell. Using emotional storytelling grabs their attention to read all the way through.

A heartfelt story evokes emotions and odds are your reader will remember your brand just from the storyline. Simple Stories that focus on animals, babies or struggling life experiences that end in success can be fascinating.

[bctt tweet=”Story Telling is the Secret Sauce of All Great Marketer!” username=”sandsonlinevent”]

Stories are the FASTEST way to set aside your prospect’s guard-dog (the unconscious mind) and tap into their heart where all sales are made (the unconscious mind).

In this article, I will share with you several tips and examples that captivate readers. Valuable stories can be:

  • The truth about…
  • Telling Secrets
  • Rags to Riches
  • Inspirational and Motivational
  • 3 Party Real life experiences

[bctt tweet=”How to Write Emotional Headlines That Get More Shares!” username=”sandsonlinevent”]

Types of Storytelling

Storytelling can be shared in many ways; through video, blogs, social media posts. Amazing stories can be authentic, heard on the news or shared from a friend. As long as the story is congruent with what you have to offer to your reader. They should represent your BRAND in the end.

Character StoryTelling

Here is an example of a BRAND story that generated a lot of emotion from people of all kinds. Take a look:

This amazing video has been watched by over 1.3 million viewers, and most likely you are one of them. My point here is, Budweiser Beer featured a puppy and Clydesdale horses to promote their product. No one cares about what ingredients are in the beer, why does it taste so good or why is it better in the aluminum bottle? People find entertainment with the actions of the horses, puppies and feel a warm emotion from this Brand.

This would be considered a character story tell and Budweiser touched the emotions of viewers to sell their product.

Character trumps content…

Story Lines

Story Lines refers to paying attention and listening for stories in our lives and inside communities that might be worth sharing.

There are many stories happening around us. All are worth something. But some are worth more to some audiences because of their relevancy or because they solve your audience’s problems.

Story lines are important because people can’t possibly share all stories that are happening around them. You want to share stories of success and inspiration. Awaken your readers emotions to warm their heart to call attention to your offer, your Brand!


Emotional storytelling is about creating a feel-good story and slotting your brand into that experience. All the same, all the successful brands know that to keep their customers loyal and their name secure, their primary concern is to appeal to their emotions – with emotional storytelling.

Could Emotional Storytelling the Future of Branding? 

Human beings use association in their mindset. Show us a series of unrelated events, and we will still try to create a story out of them and connect them – even if the connection is entirely non-existent.

This is why putting a beautiful woman next to a car means people will buy more cars. Consciously they are not even aware that they have associated the two.

They may also deny it.

Nonetheless, the proximity of the two creates a connection. Buy this car and beautiful women will flock to you.

Brand storytelling does the same. It connects the brand to the positive emotions that people are feeling.


If you Want to Sell More stuff, you gotta get good at STORYTELLING! To do it effectively this course is for YOU!

Time to get serious! * Warning: Even if you think you are not good at telling stories, this FREE 2 hour video tutorial will teach you to tell a tale that sells your business, product, or service faster than ice-cold lemonade on a hot summer day! Take Action Today

Donna M Sands,

Donna M Sands
Always Here to Help!

Tips for Triggering an Emotional Reaction

The use of emotion in marketing goes back hundreds of years. Though, in the past hundred years, triggering an emotional reaction has become a science. Businesses have spent millions of dollars trying to learn which phrases, colors, layouts, images, and words are most likely to connect with people.emotional reaction

You don’t need to spend millions to gain these same benefits. You can learn from the research that’s already been performed.

There are 4 Primary Emotions

Science tells that there are 4 primary emotions that human beings are capable of. Though, these can be combined in various ways to create a large array of emotions. With that being said, it becomes easier to include emotional triggers in your sales copy when you focus on the 4 basic emotions:

    • Fear
    • Anger
    • Happiness
    • Sadness

Triggering Fear

Fear and surprise are used to spur action. For example, insurance companies promote the fear of not having insurance when tragedy strikes. Fear is commonly used on landing pages and in sales copy.

When writing your copy, the first section of your content should address a common fear or issue that your customers may experience. You want to start by bringing up the benefit that your product or service will resolve. Discuss the issues that your customers face, before making a pitch.

Triggering Anger

Anger is often used in a similar manner as fear. It also helps encourage people to take action. You can see this in commercials for the humane society, relief efforts, and charitable organizations that help abused pets or children. Anger then spurs people to take action.

Anger can be used in your sales copy, using a similar approach as with fear. If the pain that your customers face are likely to cause anger, then use that to your benefit. For example, “don’t you hate it when” or “isn’t it irritating when this happens”.

Triggering Happiness

When should you trigger happiness in your copy? When you want people to share your content with their friends and family. This helps generate word of mouth advertising.

The next time a commercial break comes on the television, pay attention to the commercials. You’ll definitely see plenty of examples of happiness being used as a primary motivator.

How can you make people happy with your content? By offering them relief to their pain. After you have brought up concerns in order to elicit fear or anger, you can turn the tables by discussing the benefits of your product or service. Offer customers a solution to the problems that you brought up.

Triggering Sadness

Sadness impacts the same region of the brain that is triggered by happiness. This is used to make an emotional connection with customers. They’ll feel a bond with the business.

Sadness can be difficult to work into your sales copy. But, it can be used. If you have a story that you want to tell, such as an inspirational story of what led you to start your business, you can include this in your copy.

Delivering an inspirational, motivational, or uplifting example of how you’ve transformed your life helps build the same bond that you get by triggering sadness.

While there is more to the emotion wheel than just fear, anger, happiness, and sadness, these are the four basic emotions that you should focus on. Look at other sales pitches that you see online. You’ll notice at least two of these emotions being used in almost every product landing page that you visit.

Emotion is an important part of marketing. Even if you don’t realize it, you’ve probably used emotion in your content in some form. In addition to emotion, there are many ways to increase your success. Find even more powerful marketing tips and conversion-ready prospects. Just click here to learn about my done-for-you system.

Join the Online Profit Team for FREE. There are lots of Step by Step Training from my friends, Bill and Michelle Pescosolido. Click Here to get Instant Access, then click Join at the top of the page.

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Donna M Sands,