Creative Lead Generation

Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for those emails is a must.

Getting new leads can sometimes be difficult. More and more people are choosing to not opt into emails and this can leave your lead list flat and your email delivery stagnant. Lead Generation

People are more apt to share their emails with you if they feel like they are getting something of genuine value by sharing them. Here are a few creative ways to capture leads that convert.

Use success stories

Odds are that you have at least a few success stories from thought leaders in your industry. Reach out to them and interview them. Turn that interview into a webinar, podcast, or articles.

A conversation with a thought leader about how they became successful is a compelling and valuable piece of content. When you share this content, lead lock it. People who really want to see the content will be more than happy to give you their email in exchange for advice from a thought leader.

Make “Help” videos

 Making help videos is another great way to capture leads. If there is a problem that you see a large number of people who use your service having, such as “how do I create a Facebook page” or something of the like, make a video solving the problem.

Not only do these videos provide useful information for your clients, they can also help you gather new customers and clients by helping them solve their problem.

For the best payoff from help videos, create an education center page on your website with a few videos. Have people provide their email address to sign-up and use the free education center. This gives you valuable leads that can turn into new customers.

Embrace the quiz trend

 Quizzes are big right now. They are all over social media and have started to creep into display ads and email inboxes. Use the quiz trend to your advantage.

Quizzes, especially when they are created well, are a great lead generation driver. People love learning what kind of flower they are or which celebrity they act like the most. Usually, the more outlandish the quiz, the better.

Quizzes are also great to push out on social media for some new engagement and boosted traffic and likes on your company’s page. Use the power of the quiz for all it’s worth and it will deliver a host of great results.

Give insight into what’s working for you

 Have something you are doing that is working really well for you? Talk about it! Host a webinar about it or write a blog or whitepaper. People want to know what works for others and they are more than willing to exchange their email for that information.

Be an information provider and people will start to look to you as an authority. Consider using the pieces as a lead generation ad on Facebook and test the response.

Host a giveaway

 Giveaways are one of the easiest and frankly the best ways to gather leads. When you create a great giveaway, people will happily give you their email address for a chance to win.

Giveaways do require some careful consideration when you are using them for lead generation though. You have to be prepared that some people who enter the giveaway may have little to no interest in your company and won’t be good leads.

That being said, giveaways are still a great lead generation tool and can give you a ton of leads in a short amount of time. This is especially true if you use social media to promote the giveaway.

Want to learn more about getting great leads? Check out my done-for-you system today!

[bctt tweet=”“The lead generation process starts by finding out where your target market ‘lives’ on the web.” – Wayne Davis” username=”sandsonlinevent”]

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P.S.S. Looking for Free, no obligation, one on one introduction to an amazing home business opportunity, Click Here for Instant Access!

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!

How to Write a Great Newsletter

Communicating with your customers and potential customers is important. Email newsletters are a great way to do just that. But more often than not, people will open those newsletters and not actually read them. That’s why writing a great newsletter is so important.

This means that all of that content that you worked hard to create is ignored and doesn’t help further your business goals. Getting people to read the newsletter is the missing link. Newsletters help people stay connected to your brand and give your brand a platform to speak from.

There are a few tips and tricks to creating a newsletter that people will open and read. Here’s how to ensure that people not only open your newsletter but actually read it.newsletter

Curate it to the extreme

 People like it when newsletters find their niche and stick to it. Too often, people are inundated with content and they get overwhelmed. This leads to them not reading anything and your newsletter falling to the wayside.

Chose the topic of your newsletter carefully. For instance, if you are a brand that sells house inspection services, choose one house inspection service to highlight in your newsletter. Then, add maybe one other relevant piece of information that dovetails that service.

People want to read your content, they just don’t have time to read a lot of it. When you are creating your newsletter, remember that less is more.

Put your personality on display

 It’s tempting to slide into the carefully curated brand voice that you have developed. When it comes to newsletters, the more personal and personality-filled, the better. Your customers want to feel the personality of your brand shine through. Don’t bury it under jargon and sterile marketing-speak.

[bctt tweet=”Email marketing with a newsletter is still one of the best ways to connect with your audience. ” username=”sandsonlinevent”]

Be a little quirky in your newsletter. Write it from unique perspectives. Don’t be afraid to let the unique parts of what makes your business special come to life in your newsletter. Your readers will thank you (and be more apt to read your newsletter in its entirety).

Make your newsletter valuable

 People don’t want a lot of clutter in the newsletters they read. They also want to get something valuable out of the newsletters they choose to actually open. Make the time your readers spend on your newsletter worth it.

In your newsletter, tell people a story, tell them why it’s important, and tell them why they should care. It’s that last part that is the most important. People want to know the “so, what?” of your content. Give it to them.

Always do something new, but keep it focused

 Don’t be boring or highly predictable with your newsletters. People who open your newsletters want to get something new each time they open it. Make that open worth their while.

Keep your content and perspective fresh, but make sure you are staying focused on your niche. Going back to the home inspection example: you want people to know that they are getting a newsletter about home inspection, but deliver new things each time. Some examples: a checklist for spring cleaning, a guide to cleaning your pool, how to tell if your windows are losing heat.

Keeping your content fresh will keep your current readers invested. Keeping that fresh content focused on your niche will ensure that they keep opening and see your brand as an authority.

Keep the writing pure

 Web writing has gotten a little convoluted lately. What with SEO, keywords, and click-bait headlines, the actual writing can get pushed to the back burner and the point of the content can be obscured.

Your newsletter audience is a captive audience. They opened the newsletter so they want to read it. This is your chance to communicate with them open and honestly without all the keywords and click-bait.

Keep your newsletter writing straightforward and to the point. No SEO here. Just good and solid content worth reading and sharing.

If you want to learn more about how to write great newsletter content, check out my done-for-you system today!

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special Gift.

P.S.S. Looking for Free, no obligation, one on one introduction to an amazing home business opportunity, Click Here for Instant Access!

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!