Tips To Help You Find Your Best Business Name

Tips To Help You Find Your Best Business Name

Best Business Name

When creating a new company, it is incredibly crucial to choose the Best Business Name. Your company’s name determines how well people will be able to talk about it and remember it. You want to stand out in a sea of many competitors, and the right name will help you do that.

Your company name is especially important in the internet age. When someone Googles your name, what will they find? It’s hard to stay on top of search engine results if plenty of other businesses have similar names.

Who knew that coming up with one or two words could be so complicated? Fear not, here are some excellent tips to help you decide on a name.

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Keep it short.

Most famous company names are between five and ten letters. Take a moment and consider the most famous businesses that come to mind. Some examples include Google, Facebook, Instagram, Snapchat, Reddit, Apple, Yahoo, Microsoft, Ford, Honda, Cisco, Verizon, Exxon, and so forth. There are many exceptions to the rule, but it’s hard to deny the appeal of short and sweet names.

Plus, Twitter sees 328 million monthly users tweet 500 million times every day. You want people to be able to talk about your business on Twitter.

Don’t limit your company.

A descriptive name is excellent, but what if you want to expand your products or services? Amazon started out at an online bookseller. Imagine if Jeff Bezos decided to call his company “Internet Books” or “Online Reading Company”? Nobody would go to Amazon to buy the latest jewelry, clothes, or video games. Here is some resource information for you.

Make sure it’s not trademarked.

Search USPTO.gov to check if your potential name is already registered or not. If so, you’ll have to dig deep to find a better alternative. Use a thesaurus and brainstorm as much as possible to develop new ideas.

Get a good website name.

In a world dominated by SEO, you want your company to be at the top of every relevant Google search. Secure a domain that ends in .com for the best results. You could also try less conventional alternatives such as .biz and .net, but .com is usually your best bet.

Get an excellent social media name.

Companies need a presence on Facebook, Instagram, Twitter, and other platforms to survive. You want something that people can quickly mention in post or tweet.

Also, you need to make sure that nobody is using the same name. You don’t want people to mix up the two organizations or for your fans to accidentally follow the imposter company. Social media also helps a lot when it comes to SEO results, which play a significant role in internet marketing.

Make sure the name isn’t too common. 

Some titles are merely unfortunate. Bad names are ones shared by other products, brands, and services. Controversial groups and figures share terrible names.

Take the name “Isis” for example. It was once known as the Egyptian goddess and is now used by a terrorist group. This unfortunate moniker has affected both a shoe store in San Bruno and a post-metal band. The latter was forced to change their Facebook page’s name after people accused them of belonging to the terrorist group.

Consider mobile usage.

More people use the internet with their phones rather than their computers. A 2017 report from ComScore found that the USA, Canada, UK, Spain, Italy, and other countries mostly access the internet through their phone. Indonesia has the highest percentage of online mobile usage at 91%.

Imagine that, who would have ever thought Indonesia ranks highest.

You want to ensure that your logo fits neatly on a smartphone screen and that your company website is mobile-friendly. People will ignore web pages that won’t load on mobile in today’s fast-paced age with quick attention spans. Therefore, a long name and a large logo will be awful for people trying to read your website from their handheld device.

Conclusion

Deciding on a suitable title is one of the most critical aspects of starting a company. A bad name might not ruin our business, but it could sink future profits and impede your marketing efforts. Take the time to brainstorm different words and ideas. Remember that it’s not something you need to come up with overnight. The best ideas take careful planning and thought.

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Donna M Sands, SandsOnlineVentures@gmail.com

Best Business Name
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Starting Your New Business

Deciding to start your own new business can sometimes feel like a roller-coaster; overwhelming and scary at times, Born to Winbut for the most part, exhilarating. I suggest buckling up, screaming when it’s appropriate, and throwing your hands in the air. It’s an exciting adventure! Here are a few more steps to help make your business start-up a successful experience.

Get Inspired

No matter if you are selling products or services, all businesses have one thing in common: they start from an idea. You may have dreamed of starting your own business for years, or inspiration may have hit you unexpectedly. Regardless of the source, the first step of starting your own business is coming up with a business idea. What will your Brand be? Yourself? I recommend Branding Yourself, with a Tagline that briefly describes your product, service or dedication to your customers.

Mindset for Your Success

Mindset is so important when first getting started in your new business. You may stumble and fail at some things along the way so with the proper mindset and positive thinking you will be able to go back to the drawing table and tweak a few things to experiment what works best. Failure at anything is learning how to do it right the next time. Here is an excellent resource that can help getting in the right mindset. https://gv964.isrefer.com/go/tpms/livesmart56/

Do Your Research

You’ve identified your big idea, now it’s time to balance it with a little reality. The research you conduct in your small business start-up process will help you figure out if your business idea has potential.

In order for a small business to be successful, it must solve a problem, fulfill a need or offer something the market wants. Some of the questions you should answer in your market research include:

  • Is there a need for your anticipated products/services?
  • Who needs it? Identify your target market.
  • Are there other companies offering similar products/services now?
  • What is the competition like?
  • How will your business fit into the market?

Make a Plan

In order to make your business idea a reality, you need a plan. If you intend to seek financial support from an investor or financial institution, a formal written business plan is a must. Even if you don’t plan to seek financial support, a business plan will help give you clarity about what you want to do and how you plan to do it.

Your business plan should outline business goals and the motivation behind them, as well as your plan for reaching your goals in terms of marketing and funding. In your business plan, you should think relatively long-term – what is your intent?

Plan Your Marketing Budget

Starting a small business doesn’t have to require a lot of money, but it will involve some initial investment. Determine how much to budget for training on how to market your business. This should be an annual budget to continue your training in the online and offline strategies. Here are some areas you may need training and links to the best training to ensure your success include:

You can also attempt to get your business off the ground by bootstrapping, using as little capital as necessary to start your business.

Pick and Register Your Business Name

The name of your business plays a big role in almost every aspect of your business, so pick a good one (no pressure!). Make sure you think of all the potential implications as you explore your options. I suggest thinking long and hard about your business name and making sure it makes sense phonetically.

Don’t forget to register your website domain name afterwards!

Consider Where you will Conduct Your Business

Setting up your place of business is important for the operation of your business, whether you will have a home office, a shared or private office space, or a retail location.

You will need to think about your location, equipment, and overall setup, and make sure your business location works for the type of business you will be doing.

Small businesses run most effectively when there are systems in place.

Completing these business start-up activities will help you cover all of the bases and make good decisions so you have success as a small business owner.

And finally…

Buckle up! Starting your own business is an exciting process and you’ve already made the first big step. Congrats!

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