5 Tips to Stand Out and Succeed in Your Business

5 Tips to Stand Out and Succeed in Your Business

5 Tips To Stand Out

The entire Internet has a lot of self-help articles which can help you become a better entrepreneur and reach your goals. But once you’ve learned what makes a business owner successful, it’s time to make your business stand out from an overcrowded market.

One of the paths to success is to only have a few competitors, which is especially true for startups. You may not be able to eliminate all other businesses in your industry, but you can certainly avoid vanishing in the crowd by making your company appear unique, refreshing and too tempting for your customers to resist.

Consider the five tips below to know the basics of selling your brand as a unique entity and make improvements to your business.

5 Tips to Stand Out

1. Have a Distinct Value Intention

You need to stand out from the competitive crowd with substance, not just style. Your “uniqueness” should make the customers feel like they’re getting value from your service. Be sure to be clear what benefit your visitor will get from your content.

You could put a twist on an existing product that most of your competition have missed and then sell it at a competitive price. Consumers love a bargain and will come in droves to a product that offers something new. Keep your eyes peeled for possible gaps in a product, and then seize the opportunity of reinventing it.

2. Create Quality Content

Your marketing efforts matter the most. It’s how you can communicate with customers directly. Engage them with content that’s different from your competition. They’ve probably come across hundreds of web pages and articles from companies in your industry trying to convince them to buy their service, so it’s vital that you tell them something new in a refreshing way. For example:

The competition says: “We provide a platform to help market your company.”
You should say: “Why aren’t you using our platform to make your business a success?”

A personal and conversational tone can make this technique far more impactful, and when you’re using a tone that’s “quirky” or speaks different from the rest, people will listen.

According to HubSpot, 82% of marketers who blog on daily basis acquire a customer using their blog, compared to 57% of marketers who blog monthly—which is an impressive return. By doing this, you get more chances of people buying your product or service because you always have fresh, convincing content available for them to consume and people always like something new.

[bctt tweet=”“People don’t buy what you do, they buy why you do it.” — Simon Sinek.” username=”sandsonlinevent”]

3. Sell Solid Gold 

Not literally, though. But that would make your company unique, indeed. On a serious note, your sales pitches, or even pitches to investors, have to support your product’s special features. It should be the must-have “future of your niche.” If you can’t get credibility for your product service, chances are, you’ll find it difficult to move your product or service.

Have a unique approach without sounding arrogant. You need a fine balance to convince customers that your product does exactly what it says without making false claims. To complement this, find a selling strategy that works for you, and go with it. Many major corporations devise a social selling program which increased their sales.

4. Retain Your Customers in Style

It’s good when customers buy from you, but it’s great to make them stay. Even at this stage, you should be asking yourself, “What can I do differently to keep my customers?”

All the previous points lead up to this moment. If you’ve created a distinct value intention, you need to reinforce that by sending follow-up marketing materials to those customers who have subscribed to you, and then sell to them or remind them of that solid gold. According to Help Scout, it’s 6-7 times more expensive to acquire a new customer than it is to keep a current one, therefore, you should dedicate a lot of your energy on keeping your current customers.

5. Supply, Manufacturing and Operations

Another effective way promoting yourself as a unique company is to look at three important functions of your business: the supply chain, manufacturing process and operations.

Ask yourself the questions below to see how you can take advantage of the potential characteristics that can make your business appear unique.

The Supply Chain

  • Where have you obtained your products, components or products from?
  • Can you say something about the location, such as “Naturally grown in the U.S.?”
  • Did some of your materials come from a more “exotic” location than others? Ingredients from Italy conjure more intrigue than ingredients from Illinois, especially for a U.S. specific market.

The Manufacturing Process

  • Did the creation of your product involve some unique manufacturing, e.g. handmade or imported?
  • Are you the first company to use the latest technology to create the service in question?
  • Have you created something entirely new, or did part of the creation include something different to the norm?

The Operations

  • Is your staff trained in a way that is different to the competition? If so, how can you share that with your customers?
  • Have you won awards or achieved recognition? If you have, make it a point to toot that horn. Doing so adds significant credibility.
  • Can customers receive the service you have to offer more efficiently than the rivals?

[bctt tweet=””An essential aspect of creativity is not being afraid to fail” – Dr. Edwin Land” username=”sandsonlinevent”]

Conclusion

After considering the simple techniques above, you should look for areas that show potential for your company to appear unique and improve on them. Keeping this matter in mind, you’ll develop a strategy that will consistency give your business a unique image and success.

If you would like to learn more techniques to help you stand out and succeed in your business, Click Here!

Hope you found this helpful. Feel free to Like, Comment and Share. I would love to hear your input and answer any questions you may have.

Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!

How to Increase Conversions on Your Landing Page

Landing pages are an important part of your marketing strategy and key to Increase Conversions. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page. Increase Conversions

You Need to Be Consistent

The first step towards increasing your conversions is to make sure that you remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.

If you include stats or figures in your content, inconsistencies will turn people away. Always double check any details that you include in the landing page.

For example, if you mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, you will lose sales. Consumers are smart enough to notice these small inconsistencies.

You also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.

You Need to Narrow Your Focus

Each landing page should have a single focus. You need these pages to have one, clear message. Don’t try to promote multiple products with one landing page. Instead, focus on a single item that you want to promote.

You can use cross-selling opportunities further down your sales funnel or email marketing plan. Your landing page should solely focus on the topic of your PPC ad campaign.

You should also get rid of any content on your landing page that distracts from your main message. This includes images and additional forms.

You Need to Create a Sense of Urgency

Creating a sense of urgency is a trick used by successful internet marketers. This encourages your visitors to take action now, instead of bookmarking and forgetting about your landing page.

This urgency doesn’t have to directly impact your sales copy. You can create a sense of urgency with your calls to action and headlines.

For example, let visitors know that this offer is only available for a limited time. Or, limit the number of customers that can receive this deal. You could also offer the first so many visitors a special offer.

You Need to Add Credibility to Your Claims

When you make claims, such as stating that your program or product can achieve specific results, you need to back up these claims with some type of confirmation. Generally, this comes in the form of customer testimonials or social proof.

You should include a spot for testimonials or social proof on your landing page. The typical landing page starts with a presentation of a problem or issue that you’ll solve. You then describe the advantages of your product or service. Next, comes the testimonials, followed by the details of your product or service.

If you haven’t received any positive comments from customers or if you’ve not yet released your product, you could give away a limited number to people on your mailing list.

Encourage these consumers to give you their feedback, while mentioning that their comments may be used in promotional material. You should then be able to obtain a few testimonials to use on your landing pages.

You Need to Test Subtle Variations

The final tip for increasing conversion rates on your landing pages is to test subtle variations. This includes different headlines, calls to action, and your actual sales copy. Though, you should only test one change at a time.

The process of testing these small variations is called A/B split testing. You create two versions of the same landing page, with one difference between the two. See which one performs better and use this information to improve your ability to create effective landing pages.

These tips can help you tweak your landing pages to increase conversions. If you’d like even more powerful marketing tips, including conversion-ready internet marketing prospects, then click here to learn about my done-for-you system.

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Donna M Sands, SandsOnlineVentures@gmail.com