Six Savvy Ways To Market Your Website

Savvy Website

Six Savvy Ways To Market Your Website

You want your company’s website to reach out to as many people as possible. Its primary purpose is to be a virtual advertisement that teaches visitors more about what the brand has available. If you aren’t marketing your website correctly, no one is seeing your content. And that means your website isn’t doing its job. Let’s discuss six savvy things that you can do to help market your website and boost the number of visitors you receive.

[bctt tweet=”Doing It Right: Six Fundamental Ways To Do Website Marketing” username=”sandsonlinevent”]

Search Engine Optimization:

This is the process of increasing the visibility of your website in search engine results. By optimizing keyword phrases, you can help rank your link to the top of search engine result pages such as Google or Bing. Since most people do not go beyond the first page of their search results, being at the top really matters when it comes to SEO.           

There are several ways you can improve your website’s SEO. You can improve your existing content to include more keyword phrases. Add a blog to add fresh content to your site, and increase the number of backlinks or inbound links that are on your webpage. Inbound links are links that your website receives from other websites. They help to improve your online reputation.

Blogging:

The second thing on our list is blogging. Having a company blog on your website will provide you with a place to inform your target audience of everything new. And keeping consistent content on your page will help keep visitors coming back for more. The wonderful thing about blogging is that your content doesn’t always have to be about the company. It can be about something distantly related to your brand that is popular or trending right now.

PPC or Pay-Per-Click:

This is an online marketing strategy that’s been around for years, yet it’s still very effective. PPC advertising can bring in traffic to your site from search engines. You pay a fixed price for every click your ad receives. The goal is to convert the visitor to see a return on your investment.

Google Adwords uses PPC and allows you to set a budget (such as five dollars a day or a maximum of ten cents per click). You choose the keyword phrases and Google helps you get your company’s ad in front of your target audience, no matter where they may be on the web.

Facebook Ads:

On average, more than 483 million people use Facebook every day. That’s great news for companies who wish to advertise on the social media giant. Facebook ads can help you direct your ads to members of your target audience. You can choose your ads to show to people in a certain location, age demographic, or fans of other similar companies to your own. It’s a great, affordable way to bring new traffic to your website.

Retargeting Ads:

This is a method where you place a tracking cookie on your visitor’s computer. When they leave your website, they will see ads from your company, allowing them to click and come back if there were something they missed. This advertising method can help you reach visitors who leave without making a purchase, which can often be around 98% of your total visitors.

If you’ve spent any time online you’ve seen retargeting ads yourself. You may visit an online store, looking for an item to buy and then leave the website. A few minutes later while on Facebook, an ad shows up on your wall for the exact store or the exact item you were looking for. This keeps your company or the item the visitor wants, fresh in their minds. And that will increase the chances of the visitor coming back to buy the product.

YouTube:

Creating a video about your company and posting it on YouTube can help expose your brand to others in a creative and convenient way. Google will index the content and others can embed your video on their blogs to share on social media. While not everyone has a video to go viral, you can still use YouTube as a resourceful tool to help get your name out there.

YouTube also gives you the option to advertise on other videos by purchasing targeting ads which are relevant to your business. If you sell athletic apparel for example, you could purchase a targeted ad for a video featuring sports news. People interested in athletics viewing the news video will see your ad and will be more inclined to purchase something from you than someone in another demographic.

CLICK HERE to Learn more about getting started in your own Home Business!

Was this Helpful? Let me know by connecting. Feel free to Like, Comment and Share! Enjoy….

Donna M Sands, SandsOnlineVentures@gmail.com

About Me Donna Sands
Always Here to Help!

5 Ways to Revitalize Your Social Media Marketing Strategy

The marketing landscape is constantly changing and evolving. If you want to get noticed, you need to employ multiple tools and resources in your marketing strategy with these 5 Ways to Revitalize Your Social Media Marketing Strategy. You need to Stand Out in the marketplace to make a difference.

There’s plenty of advice on how to boost your social media marketing. Though, it’s not uncommon for your marketing strategy to grow stale. You might notice positive results after you start your marketing campaign, only for it to die off.5 Way to Revitalize

The following 5 solutions will help you revitalize your social media marketing strategy. You don’t need to scrap your campaign and start over. Just remember these 5 Ways.

Become More Social on Social Media

It’s easy to use a mechanical approach to marketing. You’ve got a schedule and you stick to it. You’re consistent and reliable. But, you need to be personable when sharing content on social media.

Don’t use the same phrases and wording in every post. When you introduce curated content, don’t use the default message. Create something original. Remember, every person is different. Some may interpret your message one way and another person in a completely different way. You don’t want to sound like you’ve read the content that you’re sharing.

Being more social also means interacting with your followers. Don’t be afraid to ask a question or encourage feedback from your followers. Thank them for their input and get a conversation going. This will make your brand feel more approachable.

Let Your Followers Know What You Care About

If you’ve got a cause that you’re actively involved in or care about, let people know. This also helps humanize your brand. But, don’t promote a cause simply for the marketing appeal. It’s easy to detect phony compassion.

Use Video in Your Marketing Strategy

People like watching videos. This is especially true with the rise in mobile device usage. When people are on the go, it’s easier to watch a video than read an article. So, if you want to get noticed, record more videos.

If you’re having trouble coming up with content for your videos, simply look at your most popular blog posts. Convert these posts into individual videos. Rewrite the content into a script and record your voice. Add this to a slideshow or a live presentation and post it to social media.

Become the Top Curator of Content in Your Niche

The next step is to focus more on curated content. About 80% of the content that you share should come from other sources. This shows your followers that you care. It helps build a relationship with your followers.

Sharing curated content also allows you to have a continuous flow of content. If you’re relying on your own original content, it’s hard to have something new to post every day of the work week.

Browse the top news sites in your niche market or industry. Use multiple sources and find beneficial content that you believe your followers will appreciate. This should comprise the largest portion of your social media marketing.

Actively Listen to What Your Followers Are Saying

The final tip for revitalizing your social media marketing is to actively listen. Listen to what your followers are saying. Learn from their comments. You can gain valuable insight into the type of content that they enjoy based on what they say and what they share.

If no one is saying anything, then you’re not sharing the right content. Or, you’re not actively engaging your audience. Review your content, add more curated content from other sources, and talk to your followers. If this doesn’t spur more input, then you need to rethink your market.

If you’re ready to breathe new life into your social media marketing, start using these tips. For even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Donna M Sands, SandsOnlineVentures@gmail.com

Improving the Lives of Others.
Always Here to Help!

How to Increase Conversions on Your Landing Page

Landing pages are an important part of your marketing strategy and key to Increase Conversions. Getting traffic to these pages is essential. But, this traffic means nothing if your page doesn’t convert. If you’re getting traffic, but not sales, then learn how to increase conversions on your landing page. Increase Conversions

You Need to Be Consistent

The first step towards increasing your conversions is to make sure that you remain consistent. This means that all of your content needs to have a consistent message and your information needs to remain consistent.

If you include stats or figures in your content, inconsistencies will turn people away. Always double check any details that you include in the landing page.

For example, if you mention at the top of the landing page that your program has helped 2,000 customers and then mention that it’s helped 3,000 customers in your final call to action, you will lose sales. Consumers are smart enough to notice these small inconsistencies.

You also need to remain consistent with the tone and style of your content. Make sure that your content flows in a natural way.

You Need to Narrow Your Focus

Each landing page should have a single focus. You need these pages to have one, clear message. Don’t try to promote multiple products with one landing page. Instead, focus on a single item that you want to promote.

You can use cross-selling opportunities further down your sales funnel or email marketing plan. Your landing page should solely focus on the topic of your PPC ad campaign.

You should also get rid of any content on your landing page that distracts from your main message. This includes images and additional forms.

You Need to Create a Sense of Urgency

Creating a sense of urgency is a trick used by successful internet marketers. This encourages your visitors to take action now, instead of bookmarking and forgetting about your landing page.

This urgency doesn’t have to directly impact your sales copy. You can create a sense of urgency with your calls to action and headlines.

For example, let visitors know that this offer is only available for a limited time. Or, limit the number of customers that can receive this deal. You could also offer the first so many visitors a special offer.

You Need to Add Credibility to Your Claims

When you make claims, such as stating that your program or product can achieve specific results, you need to back up these claims with some type of confirmation. Generally, this comes in the form of customer testimonials or social proof.

You should include a spot for testimonials or social proof on your landing page. The typical landing page starts with a presentation of a problem or issue that you’ll solve. You then describe the advantages of your product or service. Next, comes the testimonials, followed by the details of your product or service.

If you haven’t received any positive comments from customers or if you’ve not yet released your product, you could give away a limited number to people on your mailing list.

Encourage these consumers to give you their feedback, while mentioning that their comments may be used in promotional material. You should then be able to obtain a few testimonials to use on your landing pages.

You Need to Test Subtle Variations

The final tip for increasing conversion rates on your landing pages is to test subtle variations. This includes different headlines, calls to action, and your actual sales copy. Though, you should only test one change at a time.

The process of testing these small variations is called A/B split testing. You create two versions of the same landing page, with one difference between the two. See which one performs better and use this information to improve your ability to create effective landing pages.

These tips can help you tweak your landing pages to increase conversions. If you’d like even more powerful marketing tips, including conversion-ready internet marketing prospects, then click here to learn about my done-for-you system.

P.S. Was this Helpful? Let me know with a Like, Comment and Share. Remember to complete the form on the right of this page and get your Special FREE Gift.

P.S.S. Looking for a Free, no obligation, one on one introduction to an amazing home business opportunity, Click Here for Instant Access!

Improving the Lives of Others.

Donna M Sands, SandsOnlineVentures@gmail.com

Taking It To The Fast Track

Taking It To The Fast Track

Oh Yea, and the Fast Track is exactly what our Mastermind Team did last week. On a sunny Florida day the team was surprised by an adventure day to ride the Fast Track at Daytona Speedway at 150+ MPH. Talk about thrilling it was absolutely awesome. We were all ready for the Fast Track, ARE YOU READY to ride the Fast Track?

 

Fast Track

Here we are half through this year so it may be the right time to assess your annual goals. Most people set goals at the beginning of a new year, whether it is to build your savings account, get a better job, learn a new language, or start your own business, grow your current business, taking a look at where you stand now. How are you doing meeting this year’s goal in order to reach your life vision?

Here are a few tips you should consider:

  • Are you staying focused and consistently working toward your goals?

Focus and consistency are essential to meet any goal. To keep you focused, post reminders in an easy accessible place; a sticky note on the bathroom mirror, set an alert on your phone daily or weekly, even wear a band on your wrist to help you stay on task. To stay consistent, seek help from others that can help in what may be holding you back.

  • Overcoming Obstacles

We all experience obstacles from time to time, and some may be out of your control. Finding solutions to personal or business obstacles can be challenging. One solution to personal obstacles would be to read or listen to positive mindset materials. Here are some suggestions: Ready, Fire, Aim by Michael Masterson , Top Earner Recruiting Secrets by Jessica and Ray Higdon  and one last  MINDSET-Positive-Thinking-Techniques-Motivation by Benjamin Smith. Another solution is take a break; remove yourself from the situation. Meditate, do some stretches or yoga or just take a long walk, whatever works for you.

So I ask again, ARE YOU READY to ride the Fast Track? I am always here to help and enjoy helping people make money from home in their own business. So complete the form on the top right side of this page and get free access to a video from top earners that are meeting their goals. It Is possible, believe it.