Are you using Classified Ads in your business marketing plan? Read on and you will see the value of using this strategy in your business model starting today…..How to Use Classified Ads to Get More Sales
From e-commerce websites to furniture wholesalers, small businesses are discovering the marketing capability of posting classified ads. Using Classified Ads to build or boost your business can be a big game changer. Now, let’s explore How to Use Classified Ads to Get More Sales.
Classified ad posting still works! Thousands of potential buyers scour the online classified ads each day for products and services. You definitely want to have your ads listed with as many classified ads sites as possible.
I highly recommend Backpage.com that provides many options and new features easily automated. Grab the Free report below packed full of details,”11 Proven Techniques for Getting More Sales From Classified Ads”.
If you provide a service, sell wholesale or resale products, classified ads is a great tool to add to your marketing arsenal. Users that visit classified ad sites know they will find what they are looking for, so they don’t get stuck sifting through ads that are not related to their needs.
Posting on Craigslist or some of the other similar sites does require that you follow their rules. Many of these sites have some general policies as well as specific ones that vary based on the category of your ad. Failure to follow these will cause your ad to be flagged and removed from view. And face it. It can be tedious to keep up with all the rules and policies.
If you’ve never considered using Classified Ads for marketing, this information may help you decide.
Identify Your Market for Your Classified Ad
The first thing you’ll need to do is determine where you want your ads to be posted. Depending on your niche, select the best option where prospects would be searching for what you have to offer.
When you select a State, you will be given a list of all the different sites that are in that State.
For example, if you select Florida you will see a list that includes Orlando and Tallahassee but also shows the Treasure Coast, North Central FL, and South Florida with a notation that this option includes separate sections for Miami/Dade, Broward, and Palm Beach Counties.
From there you can determine which area or areas you want to target.
Build Your Ad
Once you’ve found your target areas, you want to develop a posting schedule for each one and create ads that are area specific.
Once upon a time, creating classified ads required HTML and CSS coding that you needed to build from scratch that coordinated with your Branding. With Backpage.com the site decided it wanted to focus on keeping a user-friendly option for everyone, not just the tech savvy or paid post designers.
Fortunately, the design of the basic ad layout make setting up an ad fast and simple. This is a huge advantage if you are selling a product. And marketers are seeing big results. As a professional you want to make sure your ad looks as polished as possible.
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Here are some easy ways to make sure you look like a business and not someone trying to scam your product or service:
Use High-Quality Photos in Your Classified Ads
This does not mean hiring a photographer or investing in a good camera. Using your iPhone is a great start when your are new. The quality of photos continue to improve in newer phones. Definitely take the time to ensure your photos are well lit and most importantly, STRAIGHT.
If you choose to take the photos yourself, it would be a good idea to have access to photo editing software like Adobe Photoshop, or creating an account with one of the online photo editors like PicMonkey.com, Canva.com or Pexel.com.
Try to Use Headers and Bulleted or Numbered Lists
The use of headers, bullets or numbered lists makes the ad easier to read. This will make your content stand out and less likely to be skipped. These features also help to utilize an interrupt pattern and keep the reader interested.
Since there isn’t a text editor available for posts, you can make headers stand out by capitalizing each word. Or making them all caps. To create a bullet list, you’ll need to use a symbol. They are available on your keyboard like the asterisk found over the 8 or a dash.
Now you know that a little about Backpage.com you get the idea that classified ads can bring in new traffic and leads, introducing you to clients spanning a wide variety of interests and businesses. Now you know How to Use Classified Ads to Get More Sales and boost your business.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
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Donna M Sands, SandsOnlineVentures@gmail.com