I recently watched a webinar with Bill and Michelle Pescosolido that was so informative and helpful. It was all about the importance of your Call to Action and proven effective results. Many things we all probably never thought about. So I wanted to share with you some of my notes.Here are some tips to improve your call to action for more engagement.
Did you know that the color for your Call To Action button can make a major impact on your customers decision to click or move on? The Psychological Effects of color have been studied by scientists since the Middle Ages, but you only need to look at the world around you to see – and feel – their impact. Color evokes emotion in people.
As a general rule, brighter shades tend to be more energetic, while darker shades more relaxing. The brighter shades of calls-to-action attract the eye, while the darker shades in backgrounds help create an immersive effect. So always bare in mind the full color scheme of your post and website theme to ensure your Call To Action stands out. Don’t miss the mark by don’t having your Call To Action be the total eye catcher on the page.
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Let’s take a look:
- Orange – Expresses Immediate action, Playful, Energetic
- Red – Sense of Urgency, Passionate, Aggressive, Important
- Yellow – Get Attention, Happy, Friendly, Warning
- Blue – Builds Trust and Security, Serene, Inviting
- Green – Natural, Stable, Prosperous
The words used in your CTA should be in the first person. For example; rather than using “Click Here Now to get Instant Access” may it stand out by using “Give Me My Free Report Not”. Use urgency whenever possible.
Your CTA button shape can also have a major impact. When using a rectangular shape, round off the corners instead of using a squared corner. This is proven to be more appealing to the eye. Also consider making the button large enough to accommodate mobile phone users to easily tap the button.
Finally, place the CTA action button in several places on your post. The first above the fold of the screen where the user does not need to scroll the page to see your CTA. Be very clear and concise with the words used in your button so the user knows what value you are offering.
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Donna M Sands, SandsOnlineVentures@gmail.com